Merchant Profile 

Awards Co (Awards International) is a third-generation, family-owned business based near Chicago that has been helping schools, sports organizations, businesses, and community groups celebrate achievements for nearly 70 years. Specializing in trophies, plaques, medals, and personalized recognition products, the company serves customers who frequently place large-volume orders for events and recognition programs. Led by Chris and supported by manager Paul, who brings over 30 years of print-on-demand experience, Awards Co has built its reputation on quality craftsmanship, personalized service, and lasting customer relationships.

The Challenge: Bringing Personalized Awards Into The E-commerce Era

Awards Co was developing a new e-commerce experience that would allow customers to personalize awards and preview them before placing an order.

However, as the project progressed, the team encountered an unexpected obstacle. 

In the awards industry, bulk pricing is a critical part of the buying process. 

Schools, sports organizations, and businesses often expect Shopify volume discounts when purchasing awards in large quantities.

When Awards Co chose Shopify as the foundation for its new platform, the team expected implementing quantity-based pricing to be relatively straightforward. However, as the project progressed, they realized meeting their unique pricing requirements would require more than they had initially anticipated. 

Solution

Dealeasy provided the flexibility that Awards Co needed while working alongside its custom personalization platform.

The integration required close collaboration between technical teams.

The Dealeasy team worked directly with Awards Co's developer to address technical challenges and ensure both systems worked together smoothly.

For Paul, that level of support ultimately built the trust.

What Changed For Customers?

Before Dealeasy, customers often relied on emails, spreadsheets, and manual communication when placing personalized orders.

Now, customers can:

• See personalized product previews alongside transparent quantity-based pricing, making it easier to buy with confidence.
• Complete large orders more easily, with clear pricing and fewer uncertainties throughout the buying journey.

The Result

Customers appreciated:

• Greater visibility into pricing
• Easier navigation throughout the ordering process
• Clearer understanding of discounts
• More confidence when placing large orders

One result stood out above everything else.

The platform has also demonstrated its ability to support large-volume orders.

Looking Ahead

The modernization project has opened new opportunities beyond Awards Co's traditional awards business. The company has already begun expanding into apparel and t-shirt offerings that complement its existing product lines. Looking ahead, Awards Co is also preparing to launch what it believes will be the first dedicated awards and trophies personalization solution for Shopify, marking the next step in its ecommerce journey.