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How A Toy Rental Company Automated Bookings Across Four Cities With BookX

Ridhu Pharan
in

Ecommerce Strategist

📅
July 15, 2026
.
3
min read
📅
July 15, 2026
.
3
min read
How A Toy Rental Company Automated Bookings Across Four Cities With BookX
ESTABLISHED
2022
Born during a pandemic
CITIES SERVED
4
Across Delhi NCR
TOYS RENTED
10,000+
And counting

Neha, founder of JusPlay
Neha, founder of JusPlay

About JusPlay

JusPlay is a toy rental company founded in Gurgaon, India, in 2022 by Neha Goel, a former corporate professional who quit her job to build something that makes every parent and child happy. They rent big toys like slides, trampolines, ride-on cars, and playhouses so parents don't have to buy toys their kids need for only a few weeks. 

"I was dissatisfied with picking up my kids from daycare late at night, I was very upset. At the same time, I had to give up promotions, travel plans because of the kids. I was not happy in my career. That was the point where I decided I have to choose one." and she chose her ‘kids’ said Neha when asked about how she started JusPlay.

The Challenge

For more than two years, JusPlay ran entirely on WhatsApp. But as JusPlay expanded into multiple cities, the manual system became impossible to maintain. 

Three problems made it hard for them:

Multi-location complexity

JusPlay delivered to four cities: Gurgaon, Delhi, Noida, and New Gurgaon. Each city has its own delivery team and its own day when the truck runs. Toys cannot be delivered beyond those days.

The four cities where JusPlay rent their toys

Location-specific booking days

Every city only accepts bookings on specific days because every booking day maps directly to a delivery route day. 

City Booking Days Frequency
Gurgaon Main Hub
Tue Thu Fri Sun
4 runs/week
Delhi
Mon Fri
2 runs/week
Noida
Sun
1 run/week
New Gurgaon
Tue
1 run/week

If a customer in Gurgaon books a 7-day rental on Tuesday, the toy returns the following Tuesday when the truck is already in that zone. 14 days means two Tuesdays later.

Overbooking risk

Without a real-time calendar, the same toy would be booked by two customers at the same time. So, they tried finding a Shopify booking to solve it.

The Solution

JusPlay installed BookX, and the team helped them with setting up return date logic, location-specific availability, and managing double bookings. 

What came out of those conversations is now a permanent feature of BookX available to any rental business with complex location logic.

BookX widget to select rental duration

Location-aware booking days

Each zone has its own start dates. A customer in Delhi only sees Monday and Friday. A customer in Gurgaon sees four options. Nobody ever sees a date that can't actually be fulfilled.

Automatic return date calculation

Customers can choose 7 or 14 days. BookX calculates the exact return date automatically based on the location and start day selected.

BookX widget showing calendar widget

Real-time capacity blocking

The moment a toy is rented, it disappears from the calendar so there is no possibility for double-booking.

The Result

Here’s what JusPlay achieved with BookX:

Reliability
0
Booking errors or scheduling conflicts
Reach
4
Locations managed from one dashboard
Flexibility
2
Rental durations, fully automated
Availability
24/7
Bokkings with no manual effort

But what matters most is the hours Neha got back. When asked about the overall experience, she said: 

★★★★★

“Working with the BookX team has completely transformed how we handle our bookings. We've seen a phenomenal surge in website orders — and the entire customer journey is now smooth and completely error-free.

Our business model is quite unique. Finding a standard app that fit our needs was a real challenge. The BookX team didn't hand us a generic product. They got on calls with us, understood how we work, and built something tailored exactly to our operations. They've consistently made us feel like highly valued customers.

The team is always available, always helpful, and always comes up with brilliant, practical solutions. If you have a unique business model and need a dedicated team to build a custom booking engine — I cannot recommend BookX enough.”

What This Means for Rental Businesses Like Yours

If you're still manually managing a rental business, whether it's bikes, baby gear, party equipment, wedding decor, or anything in between, BookX can make it easier. 

Try BookX to automate booking for your rental business.

Want to automate your rental business like JusPlay?