How Paws & Tails tripled bundle orders in 90 days using DealEasy

Paws & Tails is a Shopify-based pet supplies brand helping owners stock up on everyday essentials — food, treats, grooming kits, and care accessories. Their customers were loyal and returning. The problem wasn't getting people into the store. It was getting them to buy more than one thing at a time.

Most shoppers arrived for a single item and left with just that. Even customers already buying premium dog food rarely paused to explore the treats or grooming products sitting right beside it. Bundle revenue was flat — not because the products didn't belong together, but because the store wasn't making the connection visible.

One product at a time — and a growing ceiling on revenue

For most of 2024, the Paws & Tails team watched a pattern they couldn't break. Customers would land on the store, find what they came for, and check out. Cart values hovered between $38–$46. Less than 18% of orders included more than one product category.

The team knew their catalogue had natural groupings — pet food + treats, shampoos + grooming brushes, travel accessories + ID tags. But shoppers weren't connecting the dots on their own. And manual homepage promotions weren't helping.

The team experimented with manual homepage promotions and hand-picked "you might also like" placements. Customers noticed the offers — but very few acted on them, especially on mobile where banners pushed product images below the fold.

The real frustration wasn't low sales — it was the gap between what the team knew about their catalogue and what shoppers were actually discovering. "Customers were leaving without realising half the store existed," their operations lead noted during our interview.

Bundles that felt like part of the store — not a sales trick

The team chose DealEasy because it let them build product groupings without disrupting the shopping flow. No pop-ups. No interstitials. Just curated bundles that appeared where customers were already paying attention — on product pages and in the cart.

Setup was gradual and intentional. The team started with three evergreen bundles — everyday essentials that customers were already buying together in separate orders. Once those performed, they layered in seasonal care kits and mix-and-match collections for higher-engagement categories like grooming and travel accessories.

Critically, they kept the store's overall layout untouched. Bundles appeared below the primary product — visible, but never intrusive. On mobile, the experience was clean. There was no banner fighting for real estate.

390 bundle orders a month — and a store that sells itself

Within 90 days of going live with DealEasy bundles, Paws & Tails saw movement across every metric they cared about.

The growth wasn't just in volume. The team found that collections that previously received almost no traffic — mid-range grooming products, pet travel accessories — started showing consistent engagement once they appeared in bundle groupings alongside bestsellers.

Customers who had previously bought only dog food were now adding treats, grooming tools, and seasonal care products within the same order. The average order had shifted from a single-category purchase to a multi-category basket.

Less time planning promotions. More time building the catalogue.

Today, the Paws & Tails team spends significantly less time manually planning product promotions. Seasonal bundles go live in minutes. The team has redirected their attention to what they do best — sourcing new products and building out their pet care catalogue.

The store feels fundamentally different to navigate. Shoppers — especially first-time visitors — now move naturally through complementary product groups instead of checking out after a single item. It's the experience the team always wanted, but couldn't build manually.

For the team, the biggest win wasn't the 3.25× jump in bundle orders — though that mattered. It was finally having a store that solved the problem they'd been circling for over a year: helping customers move beyond single-product purchases, naturally and without interruption.