.svg)
This comparison was written by the Selleasy team at Logbase. We've done our best to present accurate and fair information about both apps. If anything is out of date, email us at [indira@logbase.io]
All install data, growth figures, and store count statistics referenced in this article are sourced from Storeleads (storeleads.app) - June 2026. App Store ratings and review counts are sourced from the Shopify App Store - June 2026. All ReConvert pricing data is sourced from the ReConvert - Shopify app store and Storeleads - June 2026. Selleasy pricing is sourced from the Selleasy - Shopify app store and Storeleads- June 2026
(For clarity, this article refers to the app as ReConvert throughout.)
If you're looking for a Shopify upsell app, there's a good chance you've already come across both Selleasy and ReConvert.
They are two of the most popular upsell apps in the Shopify App Store, and for good reason. Both have strong ratings, thousands of reviews, and a proven track record of helping merchants increase their average order value (AOV).
The real difference comes down to how they approach upselling, where their offers appear in the customer journey, and how their pricing works.
This comparison is designed for Shopify merchants who have already narrowed their options down to these two apps. We'll break down where each app excels, where it falls short, and which one makes the most sense based on your store size, upsell strategy, and budget.
The Deciding Factor
Selleasy covers the full upsell journey right from the product page through the thank-you page with AI-generated product recommendations, upsell copy, and pricing that suits both small and large stores with Shopify Plus. ReConvert excels at post-purchase, A/B testing, and the deepest thank you page customisation. If you want one app for your entire store, choose Selleasy. If your goal is primarily post-purchase upsells, and you primarily need A/B testing, then choose ReConvert.
.webp)
Selleasy is a Shopify upsell and cross-sell app by Logbase with 4.9 stars from 2,382 reviews and 45,002 active stores. It gives merchants 18 widget types across every page in the buying journey - product page, cart, checkout, post-purchase, and thank you page - with a built-in Gen-AI recommendation engine that recommends upsell products, writes upsell copy, and rotates underperforming products without manual intervention. It holds the Built for Shopify badge and offers a free plan for stores under 50 orders per month.
.webp)
ReConvert is a Shopify post-purchase upsell app with 4.8 stars from 2,845 reviews and 10,350 active stores. It specializes in the post-purchase moment - particularly thank you page customization with surveys, countdown timers, and birthday collectors - and includes built-in A/B testing. It also holds the Built for Shopify badge.
Answer these 5 questions honestly. Each one gives a real reason that merchants face. Your answers will help you choose the right app.
Choose Selleasy if you're processing more than 100 orders per month. Consider ReConvert if you're processing fewer than 100 orders per month and its $9.99/month. When you go beyond 100 orders, Selleasy still works in a flat pricing structure whereas ReConvert scales up.
Here's why:
Selleasy is completely free for stores processing up to 50 orders per month. This includes access to all upsell widget types, AI-generated copy, and free Zoom setup support. Unlike many free plans, there is no trial period or expiration date.
Even the Freemium Tier I costs $9/month with all features and upto 500 orders per month.
ReConvert's free plan is limited to development stores. Its first paid plan starts at $4.99/month for stores with up to 49 orders. However, once your order volume increases, pricing scales accordingly.
If your goal is to minimize costs while getting access to a complete upsell solution, Selleasy offers more value. If you're comparing entry-level paid plans and price is your only deciding factor, ReConvert's lower starting price may be worth considering.
Choose Selleasy if you want to display upsell offers on the product, cart, checkout, post-purchase, and thank-you page. Choose ReConvert if your main focus is post-purchase and thank-you page upsells, and you want a flexible thank-you page experience..
Here's why:
Selleasy offers 18 different upsell widget types that let you place offers on product pages, cart pages, cart drawers, checkout pages, post-purchase pages, and thank-you pages.
This gives you the flexibility to create upsell opportunities at every major touchpoint without relying on multiple apps.
It also offers multiple layouts for product pages and cart pages, allowing you to choose how upsell products are displayed.
ReConvert focusses primarily around post-purchase and thank-you page upsells.
The thank-you page editor also supports surveys, countdown timers, birthday collectors, social sharing buttons, and reorder widgets
If maximizing the experience in the thank-you page is your goal, ReConvert is a stronger app.
3. Does your store have large SKU’s or is your store in the apparel or fashion category?
Choose Selleasy if you run an apparel or fashion store or a store with large SKU’s as it helps you in recommending products using the Gen-AI recommendation. Choose ReConvert or Selleasy for stores under any category to set up upsell offers.
Here's why:
Selleasy offers an AI Stylist feature that is particularly useful for apparel and fashion brands. It can automatically recommend matching products, helping customers complete an outfit through recommendations such as "Complete the Look," "Wear it With," and "You May Also Like."
Also if you have a store with a large SKU, manually setting up offers will take a lot of time and the process is repetitive. With the Gen-AI recommendation engine, the job becomes much easier.
This reduces the time spent manually creating upsell combinations while helping increase average order value.
ReConvert does not have a category-specific feature like this.
For stores outside the apparel category, the choice comes down to whether you need full-store coverage and AI copy or post-purchase depth and A/B testing.
Choose Selleasy if you frequently add, remove, or update products. Choose ReConvert if your catalog is stable and you want manual control with A/B testing.
Here's why:
If your product catalog changes frequently, manually updating upsell offers can become time-consuming.
Selleasy's ChatGPT-powered AI recommendation engine can be prompt-engineered to recommend products based on your business goals and catalog changes.
It also writes upsell copy and rotates underperforming products with better-performing ones without any manual intervention.
It also supports bulk recommendations via metafield setup - ideal for stores with 100+ products
ReConvert is the better choice if you have a small catalog that does not change often and you want to handcraft every offer.
ReConvert also includes an AI assistant that helps guide the initial setup of offers — useful for merchants who want structured help when configuring their first upsell funnels.
The A/B testing lets you optimize each offer carefully. For merchants who run 10-20 offers and test them rigorously, ReConvert’s manual approach is a strength.
Choose ReConvert if you regularly run A/B tests and make decisions based on data. Choose Selleasy if you prefer AI-driven optimization that requires less manual effort.
Here's why:
ReConvert is the stronger choice for merchants who take a testing-first approach. Its A/B testing tools allow you to compare different offers, layouts, and funnels while tracking conversion performance.
The platform can automatically distribute traffic between variants, measure key metrics, and identify winning versions based on statistical significance.
If you review performance data regularly and continuously optimize funnels, ReConvert gives you more control.
Selleasy does not have A/B testing, and it focuses more on AI-powered automation. Its ChatGPT-powered features can recommend relevant upsell products, generate persuasive upsell copy, and help optimize offers without requiring constant manual testing.
But it is not a replacement for controlled experimentation.
This makes it a good fit for merchants who want to improve upsell performance without spending time setting up and analyzing experiments.
Pricing is the most common factor to consider when you are comparing two apps. Here is a complete breakdown of the pricing for Selleasy and ReConvert.
Note:
Selleasy bills are based on your store’s total order volume - not just on orders where upsells are shown. Pricing is flat within each tier, with no dynamic fees or revenue sharing. Your bill amount will remain the same whether your conversion is 2% or 20%. There are also customised plans which give scope for better upsells.
Note:
ReConvert’s pricing is dynamic. Your monthly charge is calculated on whichever is higher: your store’s total order count or the upsell revenue ReConvert generates. This means a high-performing month may result in a higher bill than the base plan price would suggest.
Each scenario is specific enough to help you quickly identify which app is the better fit for your store, goals, and upsell strategy.
Choose Selleasy.
You run a home décor store. You want a "Complete the Look" bundle on the product page, a care kit add-on in the cart, a delivery protection upsell at checkout, and matching cushion covers on the thank-you page - each one styled differently.
Selleasy covers all four placements from one app, no coding.
Pick widget type, choose layout, set targeting, and publish.
ReConvert's deepest features are concentrated in the post-purchase and thank-you page - if you need equal depth across every page, Selleasy wins
Choose Selleasy.
You run a pet supplies store with 500+ products - food, treats, grooming tools, and accessories.
Setting up individual upsell recommendations for each product manually would take weeks and need constant updating every time you add new items.
Selleasy supports bulk recommendations through metafield setup.
You can define upsell rules at the collection or product tag level - every product in a category automatically gets the right recommendation without manual mapping.
Add a new product to the "Dog Grooming" collection, and it instantly inherits your existing upsell rules.
ReConvert requires each upsell offer to be configured manually. For smaller catalogs, this is manageable, but for stores with hundreds of products, it becomes an ongoing maintenance task.
Choose ReConvert.
You run a subscription coffee brand. After every order, you want to do four things: show a one-click upsell for a grinder, run a short survey asking "how did you hear about us?", collect the customer's birthday for a future discount campaign, and add a countdown timer for a limited offer.
Selleasy's thank you page covers upsell and cross-sell widgets effectively. It does not support surveys, birthday collectors, or countdown timers — those are ReConvert-specific features.
If your thank you page strategy goes beyond upselling — if you want to use it as a customer engagement and data collection hub — ReConvert is built for exactly that. Selleasy won't cover this use case.
Choose ReConvert.
You run a fitness equipment store doing 800 orders a month. Your resistance band upsell convert at 4%, and you want to test whether a different headline pushes it to 6%.
ReConvert lets you run both versions simultaneously, splits traffic automatically, and tells you the winner with statistical significance.
Selleasy's AI rotates underperformers automatically - useful, but not the same as a controlled experiment.
Choose Selleasy.
You've just launched a candle brand. You're doing around 30 - 40 orders a month and want to upsell complementary products like wick trimmers and candle care kits - without adding to your costs.
Selleasy's Tier I is completely free for under 50 orders, no expiry, full feature access, including AI copy and Zoom setup.
ReConvert's free plan is for dev stores only. You pay from day one on a live store.
If you are currently on ReConvert and considering switching to Selleasy, here is what the migration process looks like. All the numbers and details here are honest and specific.
For most Shopify merchants, Selleasy is the stronger all-around choice because it has
ReConvert remains the right choice if you want to do
Selleasy is installed on 45,002 stores and growing +52.9% YoY. ReConvert has 10,350 stores and declined -34.4% YoY (Storeleads, June 2026). Both apps maintain strong ratings - 4.9★ and 4.8★ respectively
For most Shopify merchants, yes - Selleasy offers wider upsell coverage, a free plan for live stores, AI-generated recommendations, and flat, predictable pricing.
ReConvert is better for merchants who prioritize deep page customization with surveys and timers, and who rely on controlled A/B testing. The right answer depends on what you want.
Yes, Selleasy is free for stores that are processing up to 50 orders per month (Total store order count).
This is not just for trial; it is a permanent free tier. All upsell and cross-sell features, AI copy generation, and Zoom setup are included. No revenue sharing and their paid plan starts at $9/mo for stores with more than 50 orders.
Yes, ReConvert uses dynamic pricing at scale: your monthly fee is calculated based on whichever is higher - your total order count or your total upsell revenue that ReConvert generates. This means a high-performing campaign month can result in a higher bill than the base plan price suggests.
Most stores are fully live on Selleasy within a few hours. Selleasy offers a free Zoom setup call where the team can help you recreate your upsell setup.
Yes, technically. The recommended approach during migration is to keep both apps. You can run Selleasy in the trial plan while keeping ReConvert as it is. You can compare the results after a week and decide which app you want. No historical data is lost in either app during the transition.
"ReConvert, and all associated logos and trademarks are the property of their respective owners. Logbase and Selleasy are not affiliated with, endorsed by, or sponsored by ReConvert. All product names, logos, and brands are used for identification and comparison purposes only."
.svg)
.svg)
.svg)
.svg)