13 reasons why Shopify is the best ecommerce platform for clothing stores
Getting straight to the point, here’s the 13 reasons why Shopify will be the best choice to start an online clothing store.
1. Easy setup, no coding required
Even if you’re a beginner with no coding knowledge, setting up a Shopify store is very easy. Be it a growing small business or an established store, migrating and setting up is flexible.
The Shopify theme store’s drag-and-drop template allows you to set up customized stores. In fact, Shopify has been rated 4 out of 5 on the testing for ease of use.
2. Built with a scalable technology
Shopify is built with advanced technology. The scalability and handling speed of Shopify makes it stand out from other e-commerce platforms.
During the Black Friday sale in 2023, Shopify handled 967,000 requests per second which is equal to 58 million requests per minute.
Handling such larger requests from shoppers around the world proves the technological infrastructure of Shopify.
Shopify has reported as the easiest ecommerce platform to use, scoring 4 out of 5 in a testing conducted by WebsiteBuilderExpert.
3. Customizable store themes
By default, Shopify has 12 free themes to choose from and has more than 160 premium themes. If you’re setting up your Shopify store for the first time, start off with free themes available.
You can choose a theme that suits your clothing store and even fully customize it. The best part is every clothing store Shopify theme is mobile responsive and designed with the apparel industry in mind.
Many Shopify themes come with in-built features such as lookbooks, discounts and email captures.
Other than themes designed by Shopify, there are trusted third party themes designed by third party Shopify partners and developers.
Here are a few best Shopify themes for clothing stores:
4. 8000+ apps to add more features
One of the pros of Shopify is its rich app ecosystem. Shopify app store hosts more than 8000 apps and with new Shopify apps developed every now and then.
The reason why Shopify has an app store is that Shopify is used by versatile e-commerce industries. Moreover, every Shopify store might need unique features to run the business.
Apparel industry being the major industry that runs on Shopify, there are numerous Shopify apps for clothing stores.
There’s an exclusive list of Shopify apps for clothing stores in a section below. Read on!
5. Mobile friendly design and themes
Apart from these data, we all know how we shop online - the smartphone, of course!
Well, Shopify is designed to work seamlessly on mobile, understanding the significance of smartphone shoppers.
Here are a few tips on how to make your shopify store mobile friendly
6. Best for apparel dropshipping
The Global drop shipping market size is set to grow reaching $301.11 billion in 2024 and $372.47 billion in 2025.
No doubt, more than 12% of all stores on the Shopify platform are using at least one dropshipping product.
Shopify is preferred more for apparel drop shipping for its user-friendly interface. Moreover, you can choose from a range of dropshipping apps like Oberlo, Zendrop etc.
Whether you're a beginner or an experienced entrepreneur, Shopify's mobile-friendly design, multi-channel support, SEO features, and diverse app ecosystem make it the top choice to start with apparel dropshipping.
7. Supports multi-channel marketing
Selling clothes has become common now in social media platforms like Facebook, Instagram and Pinterest. 74% of the consumers make shopping decisions on social media.
Shopify boasts a multi-channel marketplace without being stuck on a single source.
You can integrate Shopify with multiple channels such as social media and even e-commerce sites like Amazon and eBay.
8. Multi payment and gateway integration
A smooth checkout experience is essential for clothing stores on Shopify which is achieved through multi-payment and gateway integration.
Shopify supports diverse payment options such as credit and debit cards, digital wallets, Buy Now, Pay Later services, and other international methods. Moreover, this can reduce cart abandonment boosting higher conversion rates.
Shopify's default gateway- Shopify Payments, and additional options like PayPal and Stripe can be integrated.
9. Built-in SEO features to boost traffic
Shopify comes with the benefit of SEO (Search Engine Optimization) features. The built-in blogging tools let you share your brand story, attract organic traffic, and establish yourself as an authority.
Here’s a quick tip to improve your Shopify clothing store’s SEO:
- Identify relevant keywords for your products and brand. You can use Google Keyword planner or Aherfs keyword tools for this.
- Add the keywords into content, such as page titles, descriptions, and image alt text.
- Ensure URLs and file names align with your keywords
- Adding your complete domain (e.g., https://www.your-shopify-domain.com/sitemap.xml) to Google Search Console helps you monitor and improve your store’s visibility in search results.
10. Shipping and fulfillment integration
Shopify's shipping and fulfillment integration simplifies order management to configure shipping settings, generate labels, and automate fulfillment.
You can also integrate with third-party fulfillment services like ShipBob, Red Flag Fulfillment and Amazon. Install delivery rate Shopify apps to order tracking and manage multi-location inventory management.
For shipping your products, you can integrate with logistic services such as DHL, FedEx etc. Calculate shipping rates using shipping apps from the Shopify App Store for additional features and carrier integrations.
11. Send email campaigns through Shopify
Send promotional emails to your customers to promote or inform them of any special sale with emails.
If you’ve been underestimating email marketing, stop right there.
With Shopify’s inbuilt email features, things are easier since you don’t have to look for external email marketing tools.
12. Point-of-sale (POS) features
Apart from your online store, you can sell your clothing in person with the Shopify POS
(point of sale) app.
Whether you own a physical store or set up a temporary pop-up shop, Shopify POS solves it.
You can install the Shopify POS in devices such as smartphones or tablets to offer in-person shopping experience.
13. Different pricing plans and versions
If you’re just starting off, the Basic Shopify plan or Shopify plan would be a good choice.
You’ll get unlimited products, multichannel selling capabilities, and other useful sales features, such as abandoned cart recovery and gift cards.
As you get familiar with Shopify and need more inbuilt features, you can opt for more advanced plans like Shopify, Advanced Shopify or Shopify plus.