Upsell and cross-sell

Shopify Related Products - All You Need To Know

Last updated on

April 15, 2024

What are Shopify related products? 

Shopify Related Products are product recommendations that appear in addition to what a customer is choosing to purchase. And recommending related products is an excellent means to increase your Average Order Value (AOV) by upselling. There are many ways to add related products. And in this blog, we talk about all the different ways you can get it done.

 

Below is the list of the different ways you can add related products to your Shopify store. 

Increase your AOV by 20% with an upsell and cross-sell app.

Shopify related products section without using an app 

You can directly add related products to your store from Shopify. To accomplish this, you have to create Metafields and Meta Definitions.

Follow the step-by-step process given in the image below to know how to create and add related products without using an app. 

?Displaying shopify related products using an app

Showing related products is much easier if you use a Shopify related products app like Selleasy. It allows you to add related products in one click. With Selleasy you add related products in the product page, cart page, Post purchase page, and Thank you page.  To add related products using Selleasy, follow the below steps:

Step 1 : Install the Selleasy app from the app store

Step 2 : Create a list of your related products

Step 3 : Create a new offer in the Selleasy app

     

Step 4 : Choose a layout style and position.

Step 5 :  Now check your online store to see the offer created.

Adding shopify related products by tag

Shopify related products by tag is a feature that classifies various products in your Shopify store. Though Shopify tags are not displayed to your customers, you can use them to categorize the products in your store to improve search results. It helps in setting automated collections and helps in keeping your store organized. 

Follow the steps given in the image below to link Shopify related products by tag. 

Displaying shopify related products by collection 

There are some Shopify apps that allow us to set up related products by collection. However the Selleasy app that we are using to demonstrate here does not have this feature out of the box. 

You can however filter a collection in Shopify and associate the products in that collection with a tag. Then this tag can be used to setup the related products as shown in topic #3 above.  

Displaying shopify related products on product page

You can add Shopify related products on the product page by using an app. Selleasy enables you to add related products easily. 

Follow the step-by-step instructions on how to add related products on the product page using Selleasy. 

Displaying shopify related products on cart page

Similarly, you can add related products to the cart page using Selleasy�s Cart page widget. 

Refer the image below to know how you can add related products on the cart page using Selleasy. 

Tips for adding related products

While adding related products is simple, there are a few things you can do to make the most of this feature:

• Choose the right products

Ensure the products you choose are related or complementary to the product the customer is viewing. This will increase the chances of them making an additional purchase. The most common way to show related products is by displaying them on your product pages. This lets customers on websites to see what other products are available that complement or complete their original purchase.

• Limit the number of related products

Displaying too many related products can be overwhelming for customers. We recommend displaying no more than four related products.

• Use personalization techniques

Personalization is a powerful way to show related products to your customers. By using data such as purchase history, browsing behavior, and demographics, you can show related products that are more relevant to each customer's individual interests and preferences.

• Customize the placement of related products

You can customize the placement of related products on the product page by editing the default product template in your Shopify admin panel's "Theme" section. Experiment with different placements to see what works best for your store.

• Test and optimize

Regularly test and optimize your related product strategy to ensure the best results. Try different related products and placements to see what works best for your store.

• Use high-quality images

Ensure the images you use for related products are high-quality and show the product from different angles. This will help customers make an informed decision and increase the chances of a sale.

Less sales? Try upselling to increase your AOV by 20%.

Now that you understand the tips to utilize Shopify related products, let's see how you can create and showcase related products in your store:

Why are related products essential for my Shopify store?

There are several benefits to adding related products on Shopify, including:

(i) Increased sales: By suggesting complementary products, you can encourage customers to purchase more items, increasing your store's sales.

(ii) Improved customer experience: By suggesting related products, you can help customers find products that match their interests and needs, making their shopping experience more enjoyable.

(iv) Better conversion rates: By displaying related products on the product page, you can reduce the number of clicks a customer needs to make to find the products they're interested in, improving conversion rates.

(v) Cross-selling Opportunities: Related products also provide an opportunity for cross-selling. By displaying products from different categories that relate to the original purchase, you can introduce customers to new products they may not have otherwise considered.

(vi)Increased average order value: By suggesting complementary products, you can encourage customers to purchase more items, increasing your store's average order value.

Frequently Asked Questions (FAQs) 

How do I hide a product from related products on Shopify?

Hiding a particular product from your related products is quite tricky as Shopify recommends products, based on its recommendation algorithm. This complicates the process of hiding individual products from a collection. But you can overcome these disadvantages by using an app that allows you to add related products easily. 

The Selleasy app allows you to add related products easily in just one click. As given in this blog, you can use Sellesy to add your related products effortlessly in different pages of your store. 

How do I tag related products in Shopify?

You can tag related products in Shopify using an app. Selleasy simplifies the way you can tag your related products. As discussed in the aforementioned steps, you can easily add related products by tag without following too many steps to get it done. 

How do I control related products in Shopify?

Controlling related products in Shopify could be complicated. But you can use an app like Selleasy to add related products easily.

Follow these steps:

  1. Install the Selleasy app from the app store
  2. Create a list of your related products
  3. Create a new offer in the Selleasy app
  4. Choose a layout style and position.
  5. Save the offer and check your online store.

Can I customize the appearance of related product sections?

Yes, you can customize the appearance of related product sections on your Shopify store. Shopify provides several built-in options for customizing the appearance of related product sections, including the ability to edit code to change the number of products displayed, the order in which they are displayed, and the section layout.

You can also use custom CSS further to customize the appearance of your related product sections. However, if you are unfamiliar with CSS, it is recommended that you hire a Shopify developer or use a Shopify app to customize the appearance of your related product sections.

Written by
Abishek Baskaran
Co-founder
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