How to Customize Shopify Thank You Page for Increased Sales

March 25, 2023

Shopify Thank You Page: How to Customize It for Increased Sales

As an online retailer, you know the post-purchase experience is just as crucial as the pre-purchase experience. One key element of the post-purchase experience is the Shopify thank you page. This page is displayed after a customer has completed a purchase and is an opportunity to show appreciation and encourage engagement.

It's also known as the order confirmation page, and it's an essential part of the customer experience. If you want to improve customer satisfaction, build brand loyalty, improve average order value, or drive repeat sales for your business, you must have a properly optimized thank-you page.

In this article, we will explore the importance of a thank you page, how you can customize it, and provide actionable tips on optimizing it for your Shopify store.

What is a Shopify Thank You Page?

The thank you page (also known as the order confirmation page) is a page that appears after a customer completes a purchase in a store. As the name implies, the Thank you page usually consists of a Thank you message and provides essential details such as the order number, order total, and shipping information.

Default Shopify thank you page

Here is what a default Shopify thank you page looks like. When it comes to thank you pages, there are several different types that you can create based on your business needs and goals. Here are some of the most common types:

  1. Basic Thank You Page: This thank you page is the simplest and most common. It includes a message thanking the customer for their purchase, order details, and any relevant information, such as shipping times or instructions.
  2. Upsell Thank You Page: This thank you page includes suggestions for related products or special deals to encourage customers to make additional purchases.
  3. Social Sharing Thank You Page: This thank you page includes social sharing buttons to encourage customers to share their purchases on social media. This can help increase brand awareness and serve as a form of social proof.
  4. Survey Thank You Page: This thank you page includes a survey or feedback request to gather customer insights and improve the post-purchase experience.
  5. Customized Thank You Page: This thank you page is fully customized to match your brand and business goals. It can include any combination of the above elements or other customizations based on your needs.

By choosing the right type of thank you page for your business and optimizing it for your goals, you can create a more engaging and practical post-purchase experience for your customers.

Why an Online Business Must Have a Thank You Page?

In the world of eCommerce, a thank you page is an indispensable element that should be integrated into any online business. A thank you page is a simple yet powerful way to acknowledge a customer's action, whether purchasing a product, subscribing to a newsletter, or filling out a form.

Not only does a thank you page help create a better user experience, but it also brings numerous benefits to the online business. Let's look at some reasons why a thank you page is essential for your eCommerce business.

Increased Leads:

One of the primary purposes of a thank you page is to increase leads. After a customer completes an action, such as signing up for a newsletter or creating an account, they are more likely to take additional actions.

Using a thank you page, you can encourage the customer to take further action by offering a discount code or a special offer. This can result in increased sales and more leads for your business. Incorporating post-purchase upsells on the thank you page can further boost the customer's average order value.

Improved Average Order Value:

Speaking of average order value, a thank you page can also help you improve it. After a customer completes a purchase, the thank you page can suggest complementary products or services the customer may be interested in.

By offering a discount on these complementary products, you can increase the customer's order value, resulting in more revenue for your business. Using the thank you page to collect additional customer data can help you tailor your future marketing strategies to increase sales even further.

Higher Customer Return Rates:

A thank you page can also help in increasing customer return rates. By including a personalized message that thanks the customer for their purchase, you can create a positive emotional connection with the customer.

This emotional connection can lead to higher customer satisfaction and loyalty, resulting in a higher likelihood of the customer returning to make future purchases. Additionally, incorporating post-purchase surveys on the thank you page can help you collect valuable customer feedback and improve their overall experience.

With so many benefits and the minimum effort required, including a customized thank you page in your marketing strategy makes sense.

How To Customize Your Shopify Order Status/Thank You Page?

There are 2 ways through which you can customize this page. You can select whichever method you like and apply it to make the changes.

Using an Upsell app

An upsell app is an effective tool that can help you customize your thank you page to boost sales and improve the customer experience. With the help of an upsell app, you can offer personalized product recommendations, exclusive discounts, and promotions that can entice customers to make additional purchases.

Selleasy is one of the best all-in-one pre, and post-purchase upsell apps on the Shopify app store. The app enables you to customize your thank you page and display upsell offers to encourage customers to take further action and drive sales.

After you have installed the Selleasy app, 

Step 1: Go to your Shopify Admin, and from the Dashboard, click the Selleasy App. And click “Add Offer” 

Step 2: Click on the “Thank you page” widget and hit “Set up offer.” 

Step 3: Choose “Select products” from the Trigger product section. 

Step 4: Select a Trigger product, which is the main product and hit “Add.” 

Step 5: Click “Select Products” from the offer product section. 

Step 6: Select the offer products from the section and click Add. 

Step 7: Check “Enable discount”.

Step 8: Click on the eye icon in the Trigger Products section. Finally, you can see that the Thank you Page has been customized.

Using Code

Follow this video tutorial to learn how you can customize your thank you page using code.

Master the Art of creating a killer Thank You Page. It is how you can make your order confirmation page boost your average order value and increase sales.  

Tips for Optimizing Your Thank You Page

Now you know the potential of a Thank you page; it is now in your hands how to use it not just for a one-time sale but to have customers return. The key is to optimize it the right way by:

1. Cross-Selling

Cross-selling is selling customers additional products related to the one they already purchased.  

To take advantage of cross-selling on your Shopify thank you page, you can:

  • Display discounted products on your Thank you page to make shoppers buy again.  
  • Use pop-ups on your Thank you page to grab customers' attention.  
  • Use time-limited offers on your 'Thank you' page to trigger FOMO.

2. Follow up With Your Customers On Social Media

Most businesses choose email to engage with customers. But users could get only a few of those emails due to spam filters. 

Utilize your Shopify Thank you page to engage with your customers by sharing your social media accounts. 

Optimizing your order confirmation page can turn your new customers into lifetime customers. 

Leveraging your order confirmation and thank you pages can help you reach out and engage with your customers in the future. Make every effort to leverage, considering your customers are investing in your brand.  

3. Use Linking To Engage With Your Customers  

When customers buy something from your store, thank them for engaging with them further. You can do this by linking to relevant content, like blog posts, videos, etc., on your website. 

You can also link back to your Shopify store. For instance, add a header on your thank you page that directs them to your store.

4. Create Post-Purchase Surveys

Post-purchase surveys work great to get feedback from customers. Asking simple questions to customers allows you to understand their expectations. 

You can ask if they could find what they wanted and how easy it was to navigate your website. It allows you to optimize your site's usability and design.

5. Conduct A/B Testing

The Thank you page is the first page your buyer will see once they purchase. While it may seem like an option, it can impact your customers' impressions of your brand. 

A/B testing your thank you page to determine which lead generation and sale strategies will work best for your business is imperative.

6. Use The Right Third-Party App 

Customizing your Thank you page involves some serious work. And using a third-party app can simplify the process altogether. You can add many options, like creating time-limited offers with discounts and more, based on the functionality of the app you choose.

Examples of Great Thank You Pages for Inspiration

1. Adding A Personal Touch 

Make your customer's attention feel valued by addressing them personally. Your customers' might have already entered their personal information, which can be utilized to confirm a purchase.

Mentioning a customer's name on your Thank you page encourages them to return, as it makes them feel valued. 

You can also integrate a map to your 'Thank you page that shows the user's shipping address, making it a little more personal.

2. Adding Incentives To Return 

Customers are going to need help to return to your brand name. Apart from the product quality, they need a complete financial advantage to make them revisit your store. You can do this by offering a discount - like 20% off your next offer.

You have to utilize the power of discounts to enhance your upsell opportunities. Remember that a great Shopify Thank you page must garner near-term and long-term repeat purchases. 

An example shows a Thank you page displaying a valid discount voucher, which will get some eyeballs and repeat purchases. 

3. Adding ‘Share to Social’ Buttons

Similar to word-of-mouth referrals, sharing via social media is another effective way to spread the word.  

It takes more than just hoping that customers will share your services over their social media accounts to make this happen. You have to actively engage them in doing it right away. You can achieve this by adding valid social media links to your Thank you page.  

But to achieve this, you need two aspects.  

  • A great product - You need to have an effect that is worthy to go viral or to become the aspiration of others for any valid reason.
  • You have to allow personalization to share the message - no one wants to share a generic message. So allowing customization will make your customers share it creatively.  

Here is an example that shows how you can inspire your customers to share with friends via social media. 

4. Offering Referral Incentives 

Referral programs provide financial incentives for customers to share your message with their friends.

A referral program on your Shopify Thank you page makes even brand-new customers your brand ambassadors. It entices your customers to focus on the top tier of referrals right after buying your product. 

Here is an example that shows how you can encourage your customers to refer a friend to buy your products and services. 

5. Linking to a Survey

There's another way you can utilize your Thank you page and the influence of your new customers. Including a link to an onsite survey on your, Shopify thank you page is a great way to make your customers review your brand.  

Completed surveys are great resources to optimize your store. Surveys also help you identify the rights and wrongs in your services.  

However, you must focus on these to develop a survey that can attract customers. Make your survey short, relevant, and onsite to get the expected results.  

6. Adding Order Tracking Info

Including an order tracking link to your Thank you page is a great addition to please your valuable customers. Customers always appreciate a tracking link to ensure that what they have ordered is in safe transit. 

So providing order tracking information can foster trust between you and your valuable customers.

Here is an example that shows how you can include an order tracking link to enable your customers to track their orders effectively. 

Key Takeaways

Customer retention is imperative for every business. It drives sales and brings in referrals to your business. And it is more cost-effective to retain existing customers than it is to acquire new ones. 

Crafting a significant Thank you page is the best way to make your customers return to your store. Rather than using a default Shopify Thank you page, customize it to run a successful store on Shopify. Customize your Thank you page easily using Selleasy, driving more sales and improving customer loyalty. 

But if there can be something that can be much worse than ignoring your Thank you page, it is overusing it.

So don’t be overambitious; try overusing your Thank you page with too much clutter. It is not going to work that way. 

Select the ones that are most relevant to you from those that have been outlined above in this blog. You need to be selective.

By being selective, you can understand what your customers like most. And then, you can craft the customization of your Thank you page how it is needed.  

Frequently Asked Questions (FAQs)

1. How Can You Add a Track Order Page in Shopify?

Adding a tracking page on Shopify is easy and only takes a few minutes.

  1. Log into your Shopify account and go to the "Online Store" section.
  2. Next, click the "Pages" link and the "Add Page" button.
  3. In the "Page Title" field, enter "Track Your Order" and then click on the "Save Page" button.

2. Can I Customize The Thank You Page URL?

Yes, it is possible to customize the thank you page URL on Shopify. By default, the thank you page URL contains the order number and is not customizable. However, with the help of third-party apps, you can easily customize the thank you page URL to match your branding and improve user experience.

This can also be useful for tracking the performance of your thank you page and measuring the success of your upsell offers or other marketing efforts.

3. How do I find the URL of my Shopify thank you page?

You must go to your orders to access the Thank you page URL. Select the desired order to access the details and click "More Actions," as shown below. Select "View order status page" to view the Thank you page for that order. 

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