Upsell and cross-sell

How to Add Frequently Bought Together on Shopify [2024]

Last updated on

April 24, 2024

The world of e-commerce keeps evolving with new possibilities throughout its vast landscape, as do the proportions of buyers and sellers worldwide.

By 2025, online consumers are expected to hit 80.4% from 74.3% in 2022. It implies tough competition, so e-commerce stores must do anything to stand out. 

However, tough competition is only one of the factors that needs focus. The growing challenge to keep potential customers from turning to another store is another factor that is constantly on the business radar for online businesses. 

Online businesses must cultivate competitive selling strategies to keep themselves from drowning in the crowd. And the best way to achieve this is to use Frequently Bought Together bundles featuring product recommendations and exciting offers that consumers must take advantage of. It will serve as an excellent call to action.

Shopify Apps can simplify this process by allowing you to choose bundle products according to the requirements of your consumers. 

This post answers the most asked questions on Shopify bundling, such as:  

  • Top Reasons Why You Should Offer Bundle Products In Your Shopify Store
  • Shopify Product Bundle Strategies
  • Products that work well together in a Frequently Bought Together Bundle
  • Where To Place The Bundles In Your Shopify Store?
  • How to add frequently bought together on Shopify 

Increase your AOV by 20% with an upsell and cross-sell app.

Top Reasons Why You Should Offer Bundle Products In Your Shopify Store

A "Frequently Bought Together" feature on an e-commerce website lists products often purchased together. 

Are you looking to create upsells on your products? Then the Frequently Bought Together snippet is the best way to do it. It helps increase your average order value while helping you customize your bundles for individual products. 

And the right snippet is fully responsive across multiple devices. It makes it easy for customers to add bundles to their cart instantly.  

Here are some benefits of using a Frequently Bought Together feature:

  • Boosts Revenue and Increases Your Sales

By suggesting complementary products to customers, the Frequently Bought Together feature helps to increase the average order value and drive more sales for your business.

  • Enhances Customer Satisfaction by Offering Value-for-money Bundles.

By making it easier for customers to find related products, the Frequently Bought Together feature improves the shopping experience. And also helps customers find everything they need in one place.

  • Enhanced Product Discovery

By highlighting frequently purchased products, the Frequently Bought Together feature can help customers discover new products they may not have known otherwise.

  • Increased Cross-selling

The Frequently Bought Together feature can help increase cross-selling and upselling opportunities by suggesting related products to your business goals.

  • Helps Reduce Inventory

You can quickly reduce your stocked-up inventory by bundling together less frequently selling items with the more popular ones. 

  • Cuts Down Costs 

It cuts shipping and packaging costs and reduces marketing costs as bundling helps market them as a single item.

Shopify Product Bundle Strategies

A dynamic and robust bundling strategy can be a game changer in multiplying sales and increasing profits. 

The three important requirements that are needed to build a good strategy when it comes to bundling products are:

  • Bundling relevant products with the main product 
  • Combining the right products that are appealing 
  • Placing them strategically in your Shopify store

Products that work well together in a Frequently Bought Together Bundle:

  • Combine low-selling products with popular ones to sell items easily that are less likely to be sold otherwise.
  • Bundle products that are used together and those that complement each other. 
  • Bundle underselling products with low-performing items at a discounted price.
  • Offer customer favorites as a bundle.
  • Sell unique items only as a part of a bundle.
  • Create seasonal bundles during festivals and holidays.
  • Launch new items as bundles to test their performance.  

Where To Place The Bundles In Your Shopify Store?

There are two clever techniques to place product bundles:

Add Valuable Bundles at Checkout

Put together product bundle offers to customers during checkout. It strategically encourages customers to add more items to their cart for a greater discount.

Bundling as its Product

Bundling as its product is a great way to present the bundle as a product of its own. The bundle has a product page, description, and product images in this method. Some other ways in which you can feature product bundles when it comes to the type of bundling are:

  • Showcasing bundles in the form of a pop-up window.
  • Having a page dedicated to displaying all product bundles.
  • Listing product bundles under the 'Add to cart' option.

How to add Frequently Bought Together Bundle on Shopify 

The Frequently Bought Together Upsell technique is the number one technique that millions of Shopify store owners like you use to boost online sales through attractive bundle offers. 

Putting together a Frequently Bought Together Bundle becomes easy on Shopify with the right app that helps you with the process. Selleasy is a Shopify app that simplifies the process tremendously.  


Key Feature

Selleasy displays high conversion pre-purchase & post-purchase upsell offers. Its Frequently Bought Together Bundles prompt customers to bundle related products, which increases your AOV. 

The app supports multi-language and multi-currency Shopify stores. It enables the presentation of a bundle discreetly. It allows you to choose a style of upsell that suits your store.  

  • Tier I - Free
  • Tier II - $ 8.99/month
  • Tier III - $ 16.99/month 

If you're wondering how I add frequently purchased items on Shopify or variants to the frequently bought together bundle on Shopify, here is a step-by-step procedure on how to put together a frequently bought together offer using Selleasy. 

With this, you can create attractive offers that will make your buyers want to buy more than what they plan for. After you have installed the Selleasy app, to set up a Frequently Bought Together bundle using Selleasy:

  • Step 1 - Go to the Shopify admin and select the Upsell and Cross-sell Selleasy app from the app section from your Shopify dashboard.
  • Step 2: Click add offer.
  • Step 3 - Select the Frequently Bought Together widget type and Click 'Set up offer'
  • Step 4: Choose a trigger product that is your main product.
  • Step 5: To create a bundle, select the offer with the main product.
  • Step 6: You can also enable discounts to make the offer attractive. 
  • Step 7: Enter the offer name and click Save Offer.
  • Step 8: Now, you can preview the offer on the storefront. 

Now the Frequently Bought Together bundle has been created successfully. You can see the offer products along with the main product are featured under the Frequently Bought Together section. 

You can also enable the automatic recommendations from the widget settings of the app when you have a high volume of related products, as adding related products manually can be pretty challenging. 

These widgets are mobile-friendly, and you can customize the widget style as you wish; this type of upsell can be displayed beneath the main product to attract customers and make them buy it. This is how frequently bought-together upsell works. 

So this is how you can easily create a Frequently Bought Together bundle using Selleasy.  

How do I group products together on Shopify?

You can group products on Shopify by category, by brand, by type, or by price.

Category grouping is the default and is the simplest way to group products. Create a new category and add your products to it, which is category grouping.

Adding a brand to any product category is brand grouping. As a customer searches for products in that category, they will be able to see all the products with that particular brand.

Adding a type to any product category is type grouping. As a customer searches for products in that category, they will be able to see all the products with that type.

Adding a price to any product category is called price grouping.  As a customer searches for products in that category, they will be able to see all the products with that price.

What is the difference between collections and products on Shopify?

In Shopify, collections are the version of their product categories. These collections are organized by product type, gender, material, color, size, season, sale status, etc. 

The main difference between collections and products is that collections are a group of items whereas products are individual items. Product collections help you keep your store organized and customer-friendly.  

Products, on the other hand, are the individual items within a collection. For example, a particular shirt is a product, but it is a part of the shirts collection.

Less sales? Try upselling to increase your AOV by 20%.

Also read:

Wrapping Up:

To summarize, the Frequently Bought Together feature is a valuable e-commerce tool to drive more sales and improve the shopping experience for their customers.

The right cross-selling strategy in your store can make a massive impact on conversion rates in a very significant way.

Products suggested as "Frequently Bought Together" are much more appealing to your customers than what they would have been if sold individually. This way, the conversion rates are high. This information will make a huge difference to the way you Upsell. Happy Upselling!

Written by
Abishek Baskaran
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