7 Best Free Apps for Shopify Frequently Bought Together

If you've been searching for the best frequently bought together Shopify apps, you already know how overwhelming the results can be.

So, here's a list of the 7 best free and freemium frequently bought together Shopify apps. Each one helps you increase your store's average order value by encouraging customers to add complementary products instead of buying just one item."

I have tested each of these apps personally and given my honest feedback. You can choose the one that fits your store.

The first 4 are completely free and are great for small stores to begin with upsells, while the other 3 come with a free plan for you to try out the features, after which you can scale up to the paid plan to unlock advanced features, higher limits, or premium tools.

Some of the apps are not “Built for Shopify”, but it’s still worth considering, as it is free. 

1. Zapio: Upsell, Cross Sell, FBT
2. Squid: Reviews, Upsells & 25+
3. Magic Upsell & Cross Sell
4. OSCP Bundle & Upsell
5. Selleasy 
6. Wiser: AI upsell & cross-sell 
7. Addly: AI Bundles & Upsells

Comparison Table for Free Frequently Bought Together Shopify Apps

What is Frequently Bought Together?

Before we get into the apps, let's quickly understand why frequently bought together (FBT) offers are one of the simplest ways to grow your Shopify store's revenue.

You've already seen this in action on Amazon - "Customers who bought this also bought..." It's that moment where a store suggests complementary products right when a customer is about to buy.

For example, if someone is buying a laptop, your store can recommend a laptop sleeve, a mouse, or a keyboard alongside it - so instead of the customer having to search for these items separately, everything they need is already in front of them.

In a way, it feels like you're gently telling the customer: "Hey, most people also buy these along with this product."

And that's exactly why it works so well. It doesn't feel like a sales push - it feels like a helpful suggestion.

Why Frequently Bought Together Works So Well

Frequently bought together offers work because they:

• Help customers discover useful add-ons
  
• Reduce the effort of searching for related products
  
• Encourage buying multiple items instead of just one

When done right, customers don’t feel like they’re being sold to - it feels like a helpful suggestion.

How Frequently Bought Together Helps Your Store

By showing the right products together, you naturally encourage customers to buy a bundle instead of a single product.

This creates a win-win situation:

• Customers get everything they need in one place
  
• Your store increases its average order value (AOV)
  

And the best part?

You’re increasing revenue without needing more traffic - just by making each order more valuable.

Now that we’ve understood how this works, let’s take a look at some of the best Shopify apps you can use to set up frequently bought together offers in your store.

Frequently Bought Together Apps for Shopify that are fully free

1. Zapio upsell

Key highlights

Key features of Zapio Upsell

Flexible frequently bought together options

One thing I really liked about Zapio is that it lets you create frequently bought together offers in three different ways, giving you more flexibility depending on your store’s strategy.

You can set up:

• FBT with Bundle Quantity Picker - Customers can adjust the quantity of bundled products directly in the offer.
• FBT with Selected Products Discount - Offer a discount when customers buy recommended products together.
• FBT with Related Products - Suggest complementary items that naturally go well with the main product.

This makes it easier to test different bundle styles and see what works best for increasing your average order value.

Customizable offer layout

Zapio also allows you to choose how the offer appears on your store when setting up the campaign. This helps the bundle blend nicely with your product page instead of looking out of place.

Campaign performance metrics

A feature that stands out is the campaign performance insights. 

On the campaign page, you can quickly see important metrics like:

• Add-to-cart rate
  
• Average order value (AOV)
  
• Click rate

This gives you a quick idea of how each offer is performing.

Built-in analytics

Zapio also provides an analytics section that shows the performance of all your offers in one place, helping you understand which bundles are driving more engagement and sales.

My verdict

Zapio upsell is a flexible app for creating different types of frequently bought together offers. 

With multiple bundle formats, customizable layouts, and useful performance insights, it’s a good option for Shopify stores that want to experiment with upsell strategies and increase their cart value.

Best for: Stores that want to experiment with different bundle types and track performance easily.

‍2. Squid: Reviews, Upsells & 25+

Key highlights

Key features of Squid: Reviews, Upsells & 25+

Easy one-page setup

One thing I really liked about this app is how simple the setup process is. 

You can create the offer, choose the layout, and customize the widget style all from a single page. 

This makes it quick to launch frequently bought together offers without going through multiple settings.

Flexible display locations

Another useful feature is that you’re not limited to showing the offer only on the product page. 

You can also display it on the homepage or cart page, giving you the flexibility to place the offer where your customers are most likely to notice it.

Multiple conversion tools

Besides frequently bought together offers, the app also includes other tools like volume discounts, product reviews, payment badges, announcement bars, and surveys, making it a multi-purpose app for improving conversions.

My verdict

Squid is a good option if you want a simple FBT setup along with multiple store optimization tools in one app. 

The easy setup and flexible placement options make it convenient for Shopify stores that prefer managing several conversion features from a single app.

Best for: Stores looking for a simple FBT setup along with multiple conversion tools in one app.

‍3. Magic Upsell & Cross Sell

Key highlights

Key features of Magic Upsell & Cross Sell

Simple one-page customization

Similar to the previous app, what I liked here is how all the customization can be done from a single page. 

You can set up the offer, adjust the layout, and control how the widget appears on your store without navigating through multiple settings. 

This makes the setup process quick and easy.

“Automagic” product recommendations

A feature that really stands out is the Automagic feature. 

It automatically suggests complementary or related products using Shopify’s Search & Discovery app, helping you create relevant frequently bought together offers without manually selecting every product.

Smart add-to-cart behavior

The app also lets you decide what happens after a product is added to the cart. 

The Automagic feature tries to match your theme’s default add to cart behavior, and if it can’t detect it, the app simply falls back to no action to avoid disrupting your store experience.

Built with merchant feedback in mind

Another nice touch is that the app actively asks merchants for suggestions on new offer types. 

This shows that the developers are open to feedback and are building the app based on what Shopify store owners actually need.

My verdict

Magic upsell & cross sell is a simple and practical app for creating upsell and frequently bought together offers. 

The Automagic product recommendation feature makes it easier to suggest relevant products automatically, which can save time when setting up offers for larger product catalogs.

Best for: Stores that want automatic product recommendations without manual setup.

4. OSCP Bundle & Upsell

Key highlights

Key features of OSCP Bundle & Upsell

Quick and simple setup

There are no complicated settings or multiple pages to navigate. 

To create a frequently bought together offer, you simply choose the main product and then select the products you want to recommend with it. 

That’s all it takes to get the offer live.

Bundles to increase order value

Apart from frequently bought together offers, the app also allows you to create product bundles. 

These bundles can be customized based on the products you want to promote together.

Both the FBT offers and bundles work toward the same goal - encouraging customers to add more items to their cart and increasing your store’s average order value (AOV).

My verdict

OSCP bundle & upsell is a good choice if you prefer a simple and straightforward app without complex setup. 

With easy FBT creation and customizable bundles, it helps Shopify stores quickly implement upsell strategies to increase their average order value.

Best for: Beginners who want a quick and simple way to create FBT offers and bundles.

Frequently Bought Together Apps for Shopify that has a free and freemium plan

1. Selleasy 

Key highlights

Ratings & Reviews: 4.9 & 2180

Average number of stores: 42100+

Built for Shopify: Yes

Pricing: 

Key features of Selleasy – Upsell & Cross Sell

Multiple FBT layout options

One feature I really liked about Selleasy is the flexibility in how frequently bought together offers are displayed. 

The app lets you choose between three different layouts, depending on how you want the offer to appear on your store.

• FBT (List) - Ideal if you want to recommend multiple products stacked in a clean list format.
  
• FBT (Amazon Style)  - Works well when you want to show two complementary products in a familiar Amazon-style bundle.
  
• FBT (Classic) - A traditional layout that displays more product details along with the bundle offer.
  

This flexibility makes it easy to choose a layout that matches your store’s design and product strategy.

AI-powered product recommendations

Another standout feature is Selleasy AI powered by ChatGPT.

While basic AI can suggest related products, Selleasy AI does a great job of recommending complementary products that actually make sense for your offers.

But here’s what makes it even more interesting.

It doesn’t just show products - it also generates persuasive upsell messages that encourage customers to add more items to their cart.

And the best part? The AI automatically rotates underperforming products, so your offers keep improving over time without you having to manually update them.

This makes the whole upsell process feel almost on autopilot.

Flexible Discount Options

One feature that really stands out in Selleasy is its flexible discount system.

You can apply a discount to the entire bundle, or even set up partial discounts. This means that even if a customer doesn’t buy all the products in the bundle, they can still get a discount when they add just a few items.

This is very helpful because it reduces hesitation and encourages customers to add at least one or two recommended products rather than skip the offer entirely.

Upsell widgets across the customer journey

Beyond frequently bought together offers, Selleasy also provides 15 additional upsell widgets that can be placed across different parts of your store.

These widgets allow you to show offers on:

• Product pages
  
• Cart pages
  
• Post-purchase pages
  
• Other key touchpoints in the shopping journey
  

This helps you capture upsell opportunities throughout the entire customer journey, even after checkout.

Free plan for growing stores

Selleasy offers a free plan for stores with up to 50 orders per month, allowing you to use its upsell features without upfront costs. 

As your store grows, you can upgrade to one of their affordable paid plans that unlock more advanced capabilities.

My verdict

Selleasy is one of the most feature-rich apps in this list, especially when it comes to frequently bought together offers. 

The multiple layout options, AI-powered product recommendations, and upsell widgets across the customer journey make it a strong choice for Shopify stores looking to maximize average order value with minimal manual effort.

Best for: Growing stores that want advanced upsell features, flexible layouts, and AI-powered recommendations.

What do customers say about this app?

2. Wiser: AI upsell & cross-sell

Key highlights

Ratings & Reviews: 4.9 & 490+

Average number of stores: NA

Built for Shopify: Yes

Pricing: 

Key features of Wiser: AI Upsell & Cross-Sell

Simple and organized dashboard

One thing I liked about this app is how all the main features are accessible from a single page, so you don’t have to go through multiple menus to set up or manage your offers. 

This makes it easier to quickly understand what the app offers and launch campaigns without spending too much time navigating settings.

Multiple recommendation methods

Wiser allows you to create frequently bought together offers in three different ways, giving you flexibility in how recommendations are generated:

• Recommendations based on past orders
  
• Automated AI recommendations
  
• Hand-picked recommendations
  

This means you can either let the AI suggest products or manually choose the items you want to promote.

Smart fallback recommendations

A feature that really stood out to me is the fallback recommendations option. 

If the AI recommendations don’t work for some reason and manual recommendations are not set, the app automatically shows fallback products.

This ensures that your store always displays a product recommendation instead of leaving the section empty.

Upsells across multiple pages

Besides the product page, Wiser also lets you show recommendations on the cart page and even post-purchase pages, helping you create upsell opportunities throughout the customer journey.

Free plan with feature restrictions

The app offers a free plan for stores with up to 50 orders per month, but some features are limited in this plan. 

As you move to higher plans, additional features and capabilities become available based on the pricing tier you choose.

Cache refresh option

The app also includes a “Flush Cache” option, which clears temporary stored data. 

This can help resolve display issues, refresh outdated recommendations, and ensure the latest content is shown to customers.

My verdict

Wiser is a powerful upsell app that combines AI-driven product recommendations with manual control, giving merchants flexibility in how they create frequently bought together offers. 

Features like fallback recommendations and multi-page upsells make it a solid option for Shopify stores looking to automate and optimize their upsell strategy.

Best for: Stores that want data-driven and AI-based product recommendations with more control.

What do customers say about this app?

3. Addly: AI Bundles & Upsells

Key highlights

Ratings & Reviews: 4.7 & 120

Average number of stores: 1200+

Built for Shopify: Yes

Pricing: 

Key features of Addly: AI Bundles & Upsells

Clear separation of AI and manual offers

One thing I liked about this app is how it separates AI-powered offers and manual offers into different sections. 

This makes it easier for merchants to understand exactly what type of recommendation they are setting up and avoids confusion during the configuration process.

Flexible frequently bought together bundles

The frequently bought together feature allows you to recommend up to 9 products in a single offer. 

This gives you more flexibility when creating bundles, especially if you want to promote multiple complementary items together.

Guided one-page setup

The offer setup is handled on a single page with clearly labeled sections at the top, guiding you step by step through the setup process. 

This layout makes it easier to understand what needs to be configured next while creating the offer.

Additional upsell and bundle options

Apart from frequently bought together offers, the app also provides other conversion-focused features such as:

• Volume discounts
  
• Product add-ons
  
• Mix and match bundles
  

These tools help merchants create different types of upsell strategies to increase the store’s average order value.

Free plan based on revenue

Addly offers a free plan for stores generating up to $500 in revenue through the app. 

Once the revenue crosses this limit, merchants can move to a paid plan that offers the same features but supports a higher revenue threshold.

My verdict

Addly is a flexible upsell app that offers both AI-powered and manual bundle creation. 

With the ability to show multiple products in a bundle and additional features like mix-and-match bundles and add-ons, it can be a good option for Shopify stores looking to experiment with different upsell strategies.

Best for: Stores that want both AI and manual bundle creation with advanced options like mix-and-match offers.

What do customers say about this app?

6 Tips to Choose the Best Free Frequently Bought Together Shopify App 

When choosing a free or freemium frequently bought together app for Shopify, it’s important to look beyond just the price. 

A good app should help increase your average order value (AOV) without slowing down your store or limiting your growth.

Here are a few key things to consider:

1. Type of product recommendations

Some apps use manual recommendations, while others use AI or past order data to suggest products.

• Manual recommendations give you full control over what products are shown.
  
• AI recommendations automatically suggest products based on customer behavior.

If your store is new with fewer orders, manual control might work better. For larger stores, AI recommendations can save time. 

2. Customization and layout options

The way the offer appears on your store matters. 

A good FBT app should allow you to:

• Choose different widget layouts
  
• Adjust colors and styles
  
• Match the design with your store theme

This ensures the offer looks like a natural part of your store instead of a random add-on.

3. Where the offers can be displayed

Some apps only show offers on the product page, while others allow placement on:

• Product pages
  
• Cart pages
  
• Homepage
  
• Post-purchase pages

Apps that support multiple placements give you more opportunities to upsell during the customer journey.

4. Limitations of the free plan

Many apps offer a free plan with restrictions, such as:

• Limited number of orders per month
  
• Limited features
  
• Branding on widgets

Always check these limits to make sure the app can grow with your store.

5. Ease of setup

Some apps are simple and can be set up in minutes, while others require more configuration.

Look for apps that offer:

• One-page setup
  
• Clear dashboard
  
• Simple campaign creation

This saves time and helps you launch offers faster.

6. Additional upsell features

Some apps offer more than just the frequently bought together offers. They may include:

• Product bundles
  
• Volume discounts
  
• Product add-ons
  
• Post-purchase upsells

These extra features can help you increase AOV in multiple ways using a single app.

Conclusion

With so many apps available in the Shopify app store, choosing the right one can feel overwhelming. 

But the app you choose can make a big difference in both your customers’ shopping experience and your store’s revenue.

A good frequently bought together app helps customers discover product combinations that naturally go well together, making it easier for them to add more items to their cart.

Each app listed above has its own strengths. 

Some focus on simplicity, others offer more customization, while a few provide AI-powered product recommendations. 

The best choice ultimately depends on your store size, your goals, and how much control you want over your upsell offers.

If you're just starting out, the fully free apps can be a great way to test frequently bought together strategies without any upfront cost. 

On the other hand, apps with freemium plans allow you to start free and upgrade later as your store grows and you need more advanced features.

The key is simple - start with an app that fits your current needs, test different offers, and continue optimizing as your store scales. 

Over time, the right upsell strategy can significantly increase your average order value and overall revenue.

Frequently Asked Questions

1. Does Shopify have a built-in frequently bought together feature?

No, Shopify does not have a built-in frequently bought together feature.

To use this functionality, you’ll need to install a third-party app from the Shopify App Store.

The good news is that there are plenty of free and freemium apps available, like the ones we covered above, so you can easily choose one that fits your store’s needs.

2. Will a frequently bought together app slow down my Shopify store?

In most cases, no.

These apps are designed to have minimal impact on your store’s performance, so they won’t noticeably slow things down.

If you want extra reliability, you can look for apps that are “Built for Shopify”, as they meet Shopify’s standards for performance and quality.

3. Can I show frequently bought together offers on pages other than product pages?

Yes, you can.

Many of the apps mentioned above allow you to display these offers not just on the product page, but also on:

• Cart page
  
• Homepage
  
• Post-purchase page
  

This means you can show upsell offers across the entire customer journey, not just in one place.