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Top 10 Shopify Plus Stores with Amazing AOV Strategies ft. Selleasy
Last updated on
September 17, 2026
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Shopify Plus merchants reach a point where getting more traffic becomes expensive, and not all of it converts. Increasing the value of orders they already get can be a more cost-effective way to grow, but many stores underuse it. Below are some AOV strategies for your inspiration.
Lenox
Lenox
A 137-year-old American tableware house with 3,000+ products, and the first porcelain to reach a White House table.
AOV strategies
- 01 Suggest products people buy together: show a cake plate with a matching tray and spoon rest, pre-selected, for $154 for all three.
- 02 Suggest products from the same collection: buy a Wildflowers vase and the offers are a second Wildflowers vase and matching Wildflowers mugs.
- 03 Make it easy to buy more: let customers increase the quantity of the whole bundle at once instead of changing each product separately.
Magnolia
Magnolia
An American home and lifestyle store with 2,700+ products across furniture, decor, lighting, bedding, and more, designed and sold as whole collections rather than single pieces.
AOV strategies
- 01 Suggest adding add-ons on the product page: For a French Grey plate, show napkins and a tumbler that go well with it.
- 02 Show matching products together: For an Iris dining chair, show a matching armchair, bench, and banquette alongside it.
- 03 Suggest products that people buy together: Buy a mixing bowl set with a copper whisk and tea towel.
Pyrex Home
Pyrex Home
A century-old American glassware brand with 200+ products spanning bakeware, food storage and meal prep, most of it the same tempered glass in different sizes.
AOV strategies
- 01 Suggest useful add-ons: Show related products from the same collection to help customers find more items they may need.
- 02 Suggest products people buy together: When customers buy a storage set, suggest replacement lids that go with it.
- 03 Suggest products at checkout: Show three relevant products based on what's in the customer's cart, with the discount applied automatically.
Rifle Paper Co.
Rifle Paper Co.
An American lifestyle brand where Anna Bond's hand-painted artwork runs across everything from greeting cards to wallpaper and shoes.
AOV strategies
- 01 Offers defined by exclusion: personalised stationery never triggers an offer. Four licensed vendors are blocked from ever being offered.
- 02 Offer products do not repeat: products already in the cart are filtered out, and the two picks are shuffled each time.
- 03 Product and cart page: bundle offers run on both surfaces through a separate app.
BowFlex
BowFlex
An American home fitness brand behind the world's first smart dumbbells, built on adjustable machines that replace a whole rack.
AOV strategies
- 01 Show offers based on location: Show the same bundle with different savings depending on whether the customer is in the US or Canada.
- 02 Highlight the savings: Show the bundle price and how much the customer can save.
- 03 Suggest products that go well together: Offer a dumbbell set with a treadmill, giving customers a discount when they buy both.
Heirloom Roses
Heirloom Roses
An American horticulture and live plant store with 1000+ varieties of roses and bulbs, each propagated by hand on its own roots rather than grafted.
AOV strategies
- 01 Suggest useful add-ons in the cart drawer: Show a $10 plant marker alongside a plant.
- 02 Suggest products that go well together in the cart: Show manure, fertilizer, and compost when customers add roses to their cart.
- 03 Suggest what they may need next: Show a planter to customers who buy tulips, which they may need to plant in.
Dressbarn
Dressbarn
An American women's clothing retailer selling across Missy, Petite, Plus and Tall fits, with short, regular and tall lengths within them.
AOV strategies
- 01 Suggest items people buy together: Show offer products in the right fit for the main product.
- 02 Hand-picked recommendations: Pants offers are chosen by the team.
- 03 AI-powered recommendations: Denim offers are AI-picked and shown in the matching size.
Way of Wade
Way of Wade
A Dwyane Wade and Li-Ning signature basketball line, running since 2012, selling shoes and apparel across nine series.
AOV strategies
- 01 Suggest related products beneath the product: socks appear on almost everything. A $199 shoe gets socks, a hoodie and shorts.
- 02 Suggest simple products at checkout that do not take too much time to decide: two pairs of socks at $7.20 each.
- 03 A size picker on every offer: the shopper chooses a size and adds it without leaving the page they are on.
Leatherman
Leatherman
An American multi-tool manufacturer with a catalogue of just 124 products, where nearly every accessory is built to fit a specific tool.
AOV strategies
- 01 Suggest what people buy together: a Super Tool 300 is offered a sheath that carries it and the driver that extends it.
- 02 Suggest useful add-ons: Remind customers that the sheath is sold separately and offer it in the cart.
- 03 Suggest products to upgrade to at checkout: After a customer chooses a knife, show other knives from the same range.
Twinings
Twinings
A 300-year-old British tea house selling everything from Earl Grey to wellness infusions from the same Strand shop it opened in 1706.
AOV strategies
- 01 Suggest products people buy together: Show tea recommendations based on what customers are viewing across the store.
- 02 Suggest products in the same size: Recommend products in the same pack size, such as an 80-bag box with another 80-bag box.
- 03 Suggest similar products: Recommend another tea from the same range, such as Earl Grey with Lady Grey or one mint tea with another mint tea.
Selleasy is the common thread across all the stores featured above, and we're happy to showcase some of our top customers and the strategies they use to grow AOV. Today, more than 45,000 brands, including 3,000+ Shopify Plus merchants, trust Selleasy. These examples show what's possible with the right AOV strategy, and you can put the same ideas to work on your store with Selleasy.
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