Upsell Examples From 10 Shopify Brands You Already Know ft. Selleasy

Offer one useful accessory across the store

A shopper adding a A$129 Classic Short boot sees a pop-up offering the UGG Care Kit for A$28, down from A$35, with a five-minute countdown.

The campaign runs across the entire store and offers just one product. Since the care kit works with the full range, one campaign is enough.

Show more products after the purchase

The thank-you page shows products such as fluffy slippers, kids' classic short boots, and men's 1980 sneakers.

The offer runs across the store without targeting the products the customer has already bought. Since the customer has already completed the purchase, these offers give them another chance to add to their order.

Show progress toward free shipping

Free shipping starts at A$100. Boots at A$129 qualify, while cheaper items don't. The cart progress bar encourages customers to add more to reach the threshold.

Suggest the same gift add-ons twice

When a customer adds a cupcake box to the cart, they see gift add-ons such as a birthday card, candles, and another cupcake pack. If they skip them, the same products are shown again at checkout.

This gives customers another chance to complete their gift without adding much extra effort.

Keep add-ons affordable

The suggested add-ons are much cheaper than the main cupcake box, making them easy to add to the order. Customers can add a card, candles, or another cupcake pack without needing a discount.

Encourage customers to buy a bigger pack

The product page offers different pack sizes, with the larger packs offering better value per cupcake. This encourages customers to spend more before they even reach the cart.

Show the rest of the collection

A Disney Stitch dispenser page shows other products from the Stitch range in a carousel, including other dispensers, party packs, gift sets, and PEZ clips.

When products are collectible, showing the rest of the collection gives customers more reasons to shop.

Set the cart threshold just above one item

Carts over $4.50 unlock gift sets and party bags at checkout. Each offer has a quantity selector and its own Add button.

PEZ's cheapest dispenser is $2.29, so the threshold is roughly the cost of two items, making it easy for most orders to qualify.

Each offer includes a discount that can be combined with shipping, product, and order discounts.

Product add-ons are matched to the occasion

The Paper Wonder anniversary card sits beside Suggested for you: a Better Together strawberry plush, a gold hearts gift bag, an anniversary card for husband and a luxury boxed card for wife. Above the list, a timer counts down 04 hours and 37 minutes to same-day dispatch.

Offers from the same brand

The Disney Aladdin pop-up card pulls Disney add-ons: two more 3D pop-up cards, 6M wrapping paper and a Mickey multipack. A LEGO toy pulls LEGO products instead, so the collection sets the offer.

The basket keeps two thresholds in view

On an £18.48 subtotal the drawer reads Spend £11.52 more for FREE delivery, with a green panel confirming a free gift has already been earned and a button to choose it.

Turn old stock into a free gift

Five 2027 calendar products trigger a pop-up offering a 2026 Elvis Presley Mini Wall Calendar for free, marked down 100% from its list price. This helps clear old-season stock by using it as the offer product.

Randomize offer products

Another campaign runs across the entire store. It has 12 products in the offer pool, but only six are shown at random each time, each with a quantity picker so customers can choose how many they want on the same screen. Returning customers see a different set instead of the same six products every time.

Give customers two clear choices

Clicking Add to Cart opens a pop-up with two options: a bundle with a complementary supplement or the supplement on its own. This keeps the choice simple instead of showing too many products.

Suggest products that go well together

The product page shows ready-made combinations, such as whey with multivitamins and zinc, creatine, or pre-workout. Customers can also buy the supplements separately if they already have whey at home.

Suggest more products in the cart

The cart drawer and cart page both show complementary products based on what's already in the cart. This gives customers another chance to add relevant products after they've decided on their main purchase.

Create offers for each product category

Different product categories have their own upsell campaigns across the cart and checkout pages. Pressure washers, lawn mowers, sprinklers, hoses, snow blowers, and other categories each have their own relevant offers.

Suggest products that go with the main product

Instead of suggesting another machine, the store recommends useful add-ons for the product in the cart. A pressure washer may come with cleaning attachments and concentrate, while a pole saw may come with chain oil, a spare battery, or a carry bag.

Suggest products people buy together

Frequently Bought Together automatically recommends products that go well with the item being viewed. Customers can select the products they want and add them together.

Show other variants of the same model

When a customer views one model, the offer shows other available variants of the same model. For example, if a customer views a pen in Yellow, they can see the same pen in other colours. Each model has its own recommendations.

Suggest a bigger pack

When a customer adds a single pen refill or pencil lead pack, Pentel shows a larger pack as an alternative, making it easy to buy more of something they already need.

Let AI choose the products

The product page and cart both use automated AI recommendations. Nothing is manually selected, giving customers relevant product suggestions as they shop.

Suggest products that complete the routine

A shopper viewing a hair mask sees products that complement it, such as a leave-in treatment, hydration kit, and shampoo. Customers can also choose the size before adding a product to their cart.

Use free shipping to encourage larger carts

A free shipping message appears across the store, while the cart shows customers how much more they need to spend to qualify. The suggested products are priced above that amount, making it easy for customers to reach the free shipping threshold.

Suggest the right fertilizer for each plant

Different plants are shown with the fertilizer that suits them best. Annuals, herbs, and vegetables get Water Soluble Fertilizer, while perennials and shrubs get Continuous Release Fertilizer.

The placement stays the same, but the recommendation changes based on the plant.

Suggest supplies and more plants

On a plant page, customers first see relevant supplies such as fertilizer, followed by more plants from the same category. On a planter page, they see products like fertilizer and potting soil instead.

The recommendations change based on what the customer is viewing.