Upsell and cross-sell

Home and Garden Upsell Ideas from Shopify Stores

Last updated on

November 3, 2026

Home and Garden Upsell Ideas from Shopify Stores

A shopper buying a sofa set does not need a second sofa. They need cushions, throws, or a side table to complete the setup.

That’s the difference between an upsell that adds to the order and one that gets closed. In home and garden, where one item often needs others to go with it, getting this right matters more than in most categories.

This article breaks down what 9 home and garden stores show their shoppers and what you can use in your own store. 

How this was put together

The Shopify Plus stores featured in this article were selected based on brand strength, traffic rank, and their AOV strategies.

Store data comes from Store Leads and was taken in September 2026. Revenue figures are estimated Shopify online sales based on monthly revenue data, shown in USD. These are not audited figures.

Campaign details were taken from each store's live setup and verified on their website where possible. All figures are as of October 2026.

All figures in this article are based on publicly available data and are subject to change. If you spot any inaccuracies, please contact us at indira@logbase.io.

Lulu and Georgia

United States flagUnited States · Home decor · ~$169M / year
Lulu and Georgia home page

Lulu and Georgia designs and curates interiors, with exclusive designer collaborations, curated collections, and one-of-a-kind vintage pieces. Founder Sara named the brand after her grandfather, Lou, and her father, George.

How Lulu and Georgia raises AOV

Tiikeri rug page with More In This Print list

Sell the same print across categories

The Tiikeri rug page has a “More In This Print” list with the curtain panel, fabric, pillow, and wallpaper in the same Sarah Sherman Samuel print. Each item has its own variant picker and Add to cart button, so shoppers can carry one pattern through a room.

Garden Walk curtain panel page with You’ll Also Need curtain rods

Add the hardware curtains need

Under “You’ll Also Need”, the Garden Walk curtain panel page suggests curtain rods. Shoppers can pick a finish and size and add the rod right below the curtain.

Round Pendant Light page with You’ll Also Need LED bulbs

Add the bulbs a light needs

The Round Pendant Light page uses the same “You’ll Also Need” block to suggest a set of four LED bulbs. The light ships without bulbs, so the add-on completes the purchase.

What other home decor stores can learn from Lulu and Georgia

1

Group products by print or design. When a rug, curtain, pillow, and wallpaper share a pattern, the next item in the room is easy to suggest.

2

Recommend what the product needs to work. Curtains need rods and lights need bulbs. These add-ons solve a problem the shopper would otherwise hit after delivery.

3

Let shoppers choose variants inline. A variant picker and Add to cart button on each suggestion means no extra page visits.

4

Offer colors and sizes on the product page. Every product in these examples comes in other colors, and rugs come in five sizes, so shoppers can choose the right fit without leaving the page.

Selleasy campaigns used

SpaDepot.com

United States flagUnited States · Hot tub supplies · ~$21.6M / year
SpaDepot.com homepage

SpaDepot.com is a US hot tub supply store that sells spa filters, chemicals, parts, covers, accessories, and aromatherapy, along with how-to guides for hot tub care.

How SpaDepot.com raises AOV

Recommend add-ons as product needs

Recommend add-ons as product needs

Bromine tablet pages show an "Add to Order (recommended)" box with the floating bromine tablet feeder. Shoppers tick one box to add the dispenser the tablets go in.

Suggest the rest of the care routine in the cart

Suggest the rest of the care routine in the cart

Adding bromine tablets opens the cart with "More to consider": test strips, the tablet feeder, a shock oxidizer, and a hot tub cleaner. Each has its own add to cart button.

Offer filter care at checkout

Offer filter care at checkout

When the order includes a spa filter, checkout shows "Grab essentials on your way out" with a filter cleaning tool, a scum absorber, and filter spray. Shoppers add any of them with one tap.

What other hot tub supply stores can learn from SpaDepot.com

1

Recommend add-ons as product needs. Bromine tablets go in a feeder, so offering it on the product page saves a second order.

2

Think in routines, not single products. Hot tub care needs sanitizer, testing, shock, and cleaning, so the cart suggests the rest of the routine.

3

Match checkout offers to what is in the cart. Filter buyers see filter care products at checkout, so the offer fits the order.

Selleasy campaigns used

Product add-ons In-cart upsell Checkout upsell

GreenStalk Garden

United States flagUnited States · Home & Garden · ~$19.4M / year
GreenStalk Garden homepage

GreenStalk Garden is a family business in Knoxville, Tennessee that makes containerized gardening products. Founder Jack Peterson and his son Ryan designed the patented GreenStalk Vertical Planter in 2014, and the company designs and makes all of its products in the U.S.

How GreenStalk Garden raises AOV

Suggest accessories built for the planter

Suggest accessories built for the planter

A shopper buying plant supports is already setting up a GreenStalk tower. The "You may also like..." row shows other parts made for that tower, like a trellis for climbing plants and seed houses to protect new seedlings.

Recommend what comes next in the season

Recommend what comes next in the season

A shopper reading about what to grow is getting ready to plant. The guide page suggests the next step: a seed starter kit and heat mat to get seeds going, and markers to label each pocket.

Sell the planter from the accessory page

Sell the planter from the accessory page

The Ultimate Mover is a rolling base. Its page suggests the vertical planter it was made for, so a shopper who doesn't own one yet sees the full setup.

Add a low-priced upsell next to the free shipping bar

Add a low-priced upsell next to the free shipping bar

The cart drawer shows how close the shopper is to free shipping, with a small add-on right above the cart items. Adding it brings them closer to the threshold with something they will use.

What other home and garden stores can learn from GreenStalk Garden

1

Recommend accessories made for the main product. Supports, trellises, seed houses, and caps are designed for the GreenStalk planter, so they are easy to add to an order.

2

Point accessory shoppers back to the planter. Someone buying a base or a guide may not own the planter yet. Showing it on accessory pages gives them a reason to buy it.

3

Pair a free shipping bar with small add-ons. A $9.00 suggestion next to a $20.00 gap helps shoppers reach free shipping with something they can use.

4

Let shoppers add with one click. Every suggestion has its own Add button, so shoppers stay on the page they are on.

Selleasy campaigns used

Product page add-ons In-cart upsell

Wind River

United States flagUnited States · Wind chimes and gifts · ~$14.7M / year
Wind River homepage

Wind River is a US store that sells tuned wind chimes, table chimes, meditation and wellness products, garden decor, and chime accessories, with options like custom engraving for gifts.

How Wind River raises AOV

Corinthian Bells 65-inch wind chime page with Select addons next to the add to cart button

Offer the hanging hardware with the chime

The Corinthian Bells 65-inch chime page shows "Select addons" next to the add to cart button: a ChimeOut wind silencer, an uplift tree hook, a tree hook, and a branch hook. Each has a size option and an Add checkbox.

Still Waters table chime page with Select addons

Pair meditation products together

The Still Waters table chime page suggests a journal, a Pinch Me therapy dough, and a soy candle. Shoppers tick Add to put any of them in the same order.

Popup after add to cart offering the Festival 18-inch wind chime, with Add to cart and Skip & Checkout

Suggest a second chime after add to cart

Adding the Shenandoah Melodies 26-inch chime opens a popup: "Add this smaller chime in a complimentary key to build a duet with classical harmonies!" It offers the Festival 18-inch chime at $53.00, with a color option and quantity. Shoppers add it to the cart or skip to checkout.

What other gift stores can learn from Wind River

1

Offer what the product needs to be used. A large wind chime needs a hook to hang it, so the hooks are offered in sizes on the same page.

2

Match add-ons to why people buy the product. Table chimes are bought for meditation, so the add-ons are a journal, a candle, and therapy dough.

3

Make the second purchase feel like a set. Pitching the smaller chime as a duet in a complimentary key gives shoppers a reason to buy two chimes together.

Selleasy campaigns used

Product add-ons Cart add-ons Frequently bought together

‍

Dixie Belle

United States flagUnited States · Paint and DIY supplies · ~$12.2M / year
Dixie Belle homepage

Dixie Belle makes chalk mineral paint, finishes, brushes, and decoupage papers for furniture makeovers and DIY projects. Its Chalk Mineral Paint needs no sanding or priming: you clean the piece and paint.

How Dixie Belle raises AOV

Suggest project supplies after add to cart

Suggest project supplies after add to cart

Adding Gilding Wax opens a "Top Picks for You!" pop-up with a $1.00 color card bundle, a chip brush, Scrubby Soap, and a Scarlet Brush. Shoppers tick what they want and choose "Add to Cart & Checkout".

Match the add-ons to the collection

Match the add-ons to the collection

Adding Scrubby Soap shows a "Recommended product" pop-up with brushes and Clear Coat Satin. Dixie Belle runs this offer across 31 collections, so each item gets suggestions that fit the project.

Recommend products to finish the look

Recommend products to finish the look

The Birds Rice Decoupage Paper page lists Clear Coat Satin and a Premium Chip Brush under "Recommended Products", each with its own Add to cart button.

What other paint and DIY stores can learn from Dixie Belle

1

Recommend the tools the project needs. Paint needs a brush, wax needs applicator pads, and decoupage paper needs a sealer. Suggesting them saves the shopper a second order.

2

Keep a low-priced add-on in every list. A $1.00 color card bundle and a $1.50 chip brush are easy to add without a second thought.

3

Let shoppers pick variants and quantities inline. Scent, size, and quantity controls on each suggestion mean no extra page visits.

4

Run separate offers for separate customer groups. Dixie Belle sets up different add-on offers for retail and guest shoppers than for wholesale buyers.

Selleasy campaigns used

Cart add-ons pop-up Frequently bought together

‍

Sage and Clare

Australia flagAustralia · Home & Lifestyle · ~$10.3M / year
Sage and Clare homepage

Sage and Clare is an Australian homewares and lifestyle brand known for bold, colourful prints. It sells bedding, bath, dining, homewares, clothing, and kids' pieces, and its Bed Builder lets shoppers mix and match bedding.

How Sage and Clare raises AOV

Sell the whole print on the product page

Sell the whole print on the product page

The Loretta quilt cover page has a "Shop the Print" section with the matching Euro pillowcases, pillowcases, and sheets. Shoppers pick a size and add each piece without leaving the page.

Suggest another print in the cart

Suggest another print in the cart

After the quilt cover is added, the cart drawer shows "You may also like..." with the same quilt cover in another colourway, so shoppers see more of the range before checkout.

Offer gift wrapping at checkout

Offer gift wrapping at checkout

Checkout includes a Complimentary Gift Wrapping block. Shoppers add signature gift wrapping with one button, "Please gift wrap my order".

What other home and lifestyle stores can learn from Sage and Clare

1

Sell coordinated pieces together. Bedding in one print looks best as a set, so showing the matching pillowcases and sheets helps shoppers complete the bed.

2

Let shoppers choose options inline. Size and type dropdowns on each suggestion mean shoppers add the right piece without opening another page.

3

Show more of the range in the cart. A different colourway in the cart drawer gives shoppers who like the print another option before they check out.

4

Add services at checkout. A free gift wrap button meets gift shoppers at the last step and makes the order feel personal.

Selleasy campaigns used

Shop the collection Checkout upsell

Boori Australia

Australia flagAustralia · Furniture · ~$5.2M / year
Boori Australia homepage

Boori is an Australian furniture brand that makes nursery, kids, bedroom, living, and dining furniture from solid timber. It sells online and through stores and stockists, with free metro delivery over $150 in Sydney, Melbourne, Brisbane, Gold Coast, and Canberra.

How Boori Australia raises AOV

Pair a chair with its cushion

Pair a chair with its cushion

The Ballet Curved Dining Chair page has a Frequently Bought Together bundle with the Universal Dining Chair Cushion. Shoppers choose a colour for each item and add both with Add Bundle To Cart.

Bundle the whole bedroom

Bundle the whole bedroom

The Cloud Queen Bed page bundles the bed with a mattress protector, a bedside table, a dresser, and a quilt cover set. Each piece has its own finish or size option, and shoppers can untick anything they don't need.

What other furniture stores can learn from Boori Australia

1

Bundle items that are used together. A chair and its cushion, or a bed and its bedding, make sense to buy in one go.

2

Build bundles around the room. Showing the bedside table and dresser that match the bed helps shoppers furnish the whole bedroom.

3

Let shoppers pick colours and sizes in the bundle. Colour and size dropdowns on each item make sure every piece matches.

4

Keep every item optional. Checkboxes let shoppers remove what they already own and still add the rest.

Selleasy campaigns used

Frequently bought together Product add-ons

Eve Sleep

United Kingdom flagUnited Kingdom · Sleep & Bedding · ~$4.2M / year
Eve Sleep homepage

Eve Sleep is a UK sleep brand that sells mattresses, refurbished mattresses, beds, bedding, and bedside tables. Its mattresses come with free delivery to your room and a 200-night risk-free trial.

How Eve Sleep raises AOV

Add a service to the mattress

Add a service to the mattress

Mattress pages include a "remove and recycle" add-on. Shoppers tick one box to have their old mattress taken away and recycled when the new one is delivered.

Let shoppers build a bed bundle

Let shoppers build a bed bundle

Below the product images, the wunderflip mattress page has a "build your bed bundle" section. Shoppers tick the mattress, a mattress protector, a duvet, and a pillow, pick a size for each, and add them all with Add Bundle To Cart.

Offer an upgrade on the product page

Offer an upgrade on the product page

The mattress page lets shoppers choose between the original hybrid and the premium hybrid. The premium model sits right next to the one they are viewing, with its extra cost, so the upgrade is one click away.

What other sleep and bedding stores can learn from Eve Sleep

1

Offer services, not only products. Mattress recycling solves a real problem for someone replacing an old mattress.

2

Bundle everything that goes on the bed. A mattress, protector, duvet, and pillow are bought for the same bed, so offering them as one bundle makes sense.

3

Keep size choices in the suggestion. Size dropdowns let shoppers match every item in the bundle to their bed.

4

Show the upgrade next to the choice. Placing the premium model beside the original lets shoppers compare and step up without leaving the page.

Selleasy campaigns used

Product add-ons Frequently bought together

bōka

Canada flagCanada · Furniture · ~$1M / year
bōka home page

bōka sells furniture for every room at warehouse prices. It has no middlemen and no physical stores, so the full shopping experience is online, with free delivery.

How bōka raises AOV

DAWN bed frame page with In the same collection carousel

Complete the collection

The DAWN bed frame page shows the rest of the DAWN collection in a carousel: a long dresser, a tall dresser, a nightstand, and a wardrobe, all in the same Honey Oak finish. Each piece has a checkbox and quantity selector, so shoppers can add matching furniture without leaving the page.

DUNES dining set page with Also available separately list

Sell the complete set and individual pieces

The DUNES dining set page lists the table, bench, and chair under "Also available separately", each with its own Add to cart button. Shoppers who need an extra chair or bench can add it alongside the set.

BUBBLE sofa page with Complete and save ottoman offer

Discount the matching piece

Under "Complete and save", the BUBBLE sofa page offers the matching ottoman at an extra 10% off. The ottoman is pre-selected, so it goes into the cart with the sofa unless the shopper unticks it.

What other furniture stores can learn from bōka

1

Build recommendations around collections. Pieces that hold the same name are the easiest add-ons to justify. A shopper buying a bed already wants a nightstand to match with it.

2

Show the individual pieces in a complete set page. Listing each piece separately lets shoppers adjust the set to their space, such as adding a second bench or more chairs.

3

Pair one strong add-on with a discount. A single, pre-selected item with a clear saving is quicker to accept than a long list of options.

Selleasy campaigns used

Join 3,000+Shopify Plus merchants growing AOV with Selleasy.

AI recommendations · Upsells and cross-sells · Less manual work

Frequently Asked Questions

1. What are good upsells for a home and decor store?

Good upsells for a home decor store are items shoppers will use with what they’re already buying.

Think cushions with a sofa, a vase with flowers, a matching throw with a bedspread, or a mattress protector with a mattress. The same works for DIY and garden products: brushes and supplies with paint, or a planter with seeds.

The best upsells are to what the shopper will need next, so the offer feels helpful rather than pushy. 

2. How do furniture stores increase average order value? 

Furniture stores increase average order value by selling the complete room, not just a single piece.

A shopper buying a bed frame will also need a mattress, pillows, a bedspread, and pillow covers. A bedside table and lamp finish the room. Showing these items together, through bundles or “complete the look” offers, makes it easy to add them in one order.

3. What should you not upsell in a home and garden store? 

Don’t upsell items that don’t match what the shopper is buying.

A shopper furnishing their living room doesn’t need kitchen products, and someone buying a sofa doesn’t need a second sofa. Avoid offers priced far above the main purchase too, because they feel pushy rather than helpful.

4. Do post-purchase upsells work for home and garden stores? 

Yes, post-purchase upsells work well for home and garden stores.

Many home and garden products need a companion item soon after purchase, and the shopper has already decided to buy. A post-purchase offer lets them add it in one click, without starting a new order.

For example: soil with a planter, a bedspread with a mattress, cushions with a sofa, fabric protector with upholstered furniture, or holders with candles.

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E-com AOV Specialist
Indira Krishnan
I have years of experience in the communication field and a deep understanding of customer needs. I'm currently a writer, podcast host, and video creator.
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