Home and Garden Upsell Ideas from Shopify Stores
Last updated on
November 3, 2026

A shopper buying a sofa set does not need a second sofa. They need cushions, throws, or a side table to complete the setup.
That’s the difference between an upsell that adds to the order and one that gets closed. In home and garden, where one item often needs others to go with it, getting this right matters more than in most categories.
This article breaks down what 9 home and garden stores show their shoppers and what you can use in your own store.
How this was put together
The Shopify Plus stores featured in this article were selected based on brand strength, traffic rank, and their AOV strategies.
Store data comes from Store Leads and was taken in September 2026. Revenue figures are estimated Shopify online sales based on monthly revenue data, shown in USD. These are not audited figures.
Campaign details were taken from each store's live setup and verified on their website where possible. All figures are as of October 2026.
All figures in this article are based on publicly available data and are subject to change. If you spot any inaccuracies, please contact us at indira@logbase.io.
Lulu and Georgia
Lulu and Georgia designs and curates interiors, with exclusive designer collaborations, curated collections, and one-of-a-kind vintage pieces. Founder Sara named the brand after her grandfather, Lou, and her father, George.
How Lulu and Georgia raises AOV
What other home decor stores can learn from Lulu and Georgia
Group products by print or design. When a rug, curtain, pillow, and wallpaper share a pattern, the next item in the room is easy to suggest.
Recommend what the product needs to work. Curtains need rods and lights need bulbs. These add-ons solve a problem the shopper would otherwise hit after delivery.
Let shoppers choose variants inline. A variant picker and Add to cart button on each suggestion means no extra page visits.
Offer colors and sizes on the product page. Every product in these examples comes in other colors, and rugs come in five sizes, so shoppers can choose the right fit without leaving the page.
Selleasy campaigns used
SpaDepot.com
SpaDepot.com is a US hot tub supply store that sells spa filters, chemicals, parts, covers, accessories, and aromatherapy, along with how-to guides for hot tub care.
How SpaDepot.com raises AOV
What other hot tub supply stores can learn from SpaDepot.com
Recommend add-ons as product needs. Bromine tablets go in a feeder, so offering it on the product page saves a second order.
Think in routines, not single products. Hot tub care needs sanitizer, testing, shock, and cleaning, so the cart suggests the rest of the routine.
Match checkout offers to what is in the cart. Filter buyers see filter care products at checkout, so the offer fits the order.
Selleasy campaigns used
GreenStalk Garden
GreenStalk Garden is a family business in Knoxville, Tennessee that makes containerized gardening products. Founder Jack Peterson and his son Ryan designed the patented GreenStalk Vertical Planter in 2014, and the company designs and makes all of its products in the U.S.
How GreenStalk Garden raises AOV
What other home and garden stores can learn from GreenStalk Garden
Recommend accessories made for the main product. Supports, trellises, seed houses, and caps are designed for the GreenStalk planter, so they are easy to add to an order.
Point accessory shoppers back to the planter. Someone buying a base or a guide may not own the planter yet. Showing it on accessory pages gives them a reason to buy it.
Pair a free shipping bar with small add-ons. A $9.00 suggestion next to a $20.00 gap helps shoppers reach free shipping with something they can use.
Let shoppers add with one click. Every suggestion has its own Add button, so shoppers stay on the page they are on.
Selleasy campaigns used
Wind River
Wind River is a US store that sells tuned wind chimes, table chimes, meditation and wellness products, garden decor, and chime accessories, with options like custom engraving for gifts.
How Wind River raises AOV
What other gift stores can learn from Wind River
Offer what the product needs to be used. A large wind chime needs a hook to hang it, so the hooks are offered in sizes on the same page.
Match add-ons to why people buy the product. Table chimes are bought for meditation, so the add-ons are a journal, a candle, and therapy dough.
Make the second purchase feel like a set. Pitching the smaller chime as a duet in a complimentary key gives shoppers a reason to buy two chimes together.
Selleasy campaigns used
Dixie Belle
Dixie Belle makes chalk mineral paint, finishes, brushes, and decoupage papers for furniture makeovers and DIY projects. Its Chalk Mineral Paint needs no sanding or priming: you clean the piece and paint.
How Dixie Belle raises AOV
What other paint and DIY stores can learn from Dixie Belle
Recommend the tools the project needs. Paint needs a brush, wax needs applicator pads, and decoupage paper needs a sealer. Suggesting them saves the shopper a second order.
Keep a low-priced add-on in every list. A $1.00 color card bundle and a $1.50 chip brush are easy to add without a second thought.
Let shoppers pick variants and quantities inline. Scent, size, and quantity controls on each suggestion mean no extra page visits.
Run separate offers for separate customer groups. Dixie Belle sets up different add-on offers for retail and guest shoppers than for wholesale buyers.
Selleasy campaigns used
Sage and Clare
Sage and Clare is an Australian homewares and lifestyle brand known for bold, colourful prints. It sells bedding, bath, dining, homewares, clothing, and kids' pieces, and its Bed Builder lets shoppers mix and match bedding.
How Sage and Clare raises AOV
What other home and lifestyle stores can learn from Sage and Clare
Sell coordinated pieces together. Bedding in one print looks best as a set, so showing the matching pillowcases and sheets helps shoppers complete the bed.
Let shoppers choose options inline. Size and type dropdowns on each suggestion mean shoppers add the right piece without opening another page.
Show more of the range in the cart. A different colourway in the cart drawer gives shoppers who like the print another option before they check out.
Add services at checkout. A free gift wrap button meets gift shoppers at the last step and makes the order feel personal.
Selleasy campaigns used
Boori Australia
Boori is an Australian furniture brand that makes nursery, kids, bedroom, living, and dining furniture from solid timber. It sells online and through stores and stockists, with free metro delivery over $150 in Sydney, Melbourne, Brisbane, Gold Coast, and Canberra.
How Boori Australia raises AOV
What other furniture stores can learn from Boori Australia
Bundle items that are used together. A chair and its cushion, or a bed and its bedding, make sense to buy in one go.
Build bundles around the room. Showing the bedside table and dresser that match the bed helps shoppers furnish the whole bedroom.
Let shoppers pick colours and sizes in the bundle. Colour and size dropdowns on each item make sure every piece matches.
Keep every item optional. Checkboxes let shoppers remove what they already own and still add the rest.
Selleasy campaigns used
Eve Sleep
Eve Sleep is a UK sleep brand that sells mattresses, refurbished mattresses, beds, bedding, and bedside tables. Its mattresses come with free delivery to your room and a 200-night risk-free trial.
How Eve Sleep raises AOV
What other sleep and bedding stores can learn from Eve Sleep
Offer services, not only products. Mattress recycling solves a real problem for someone replacing an old mattress.
Bundle everything that goes on the bed. A mattress, protector, duvet, and pillow are bought for the same bed, so offering them as one bundle makes sense.
Keep size choices in the suggestion. Size dropdowns let shoppers match every item in the bundle to their bed.
Show the upgrade next to the choice. Placing the premium model beside the original lets shoppers compare and step up without leaving the page.
Selleasy campaigns used
Frequently Asked Questions
1. What are good upsells for a home and decor store?
Good upsells for a home decor store are items shoppers will use with what they’re already buying.
Think cushions with a sofa, a vase with flowers, a matching throw with a bedspread, or a mattress protector with a mattress. The same works for DIY and garden products: brushes and supplies with paint, or a planter with seeds.
The best upsells are to what the shopper will need next, so the offer feels helpful rather than pushy.
2. How do furniture stores increase average order value?
Furniture stores increase average order value by selling the complete room, not just a single piece.
A shopper buying a bed frame will also need a mattress, pillows, a bedspread, and pillow covers. A bedside table and lamp finish the room. Showing these items together, through bundles or “complete the look” offers, makes it easy to add them in one order.
3. What should you not upsell in a home and garden store?
Don’t upsell items that don’t match what the shopper is buying.
A shopper furnishing their living room doesn’t need kitchen products, and someone buying a sofa doesn’t need a second sofa. Avoid offers priced far above the main purchase too, because they feel pushy rather than helpful.
4. Do post-purchase upsells work for home and garden stores?
Yes, post-purchase upsells work well for home and garden stores.
Many home and garden products need a companion item soon after purchase, and the shopper has already decided to buy. A post-purchase offer lets them add it in one click, without starting a new order.
For example: soil with a planter, a bedspread with a mattress, cushions with a sofa, fabric protector with upholstered furniture, or holders with candles.




























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