7 Best Google Shopping Apps For Shopify [2023]

January 30, 2023

7 Best Google Shopping Apps For Shopify [2023]

As an e-commerce business owner, you know how important it is to have a strong online presence. One of the most effective ways to increase visibility and drive sales is through Google Shopping. Google Shopping is a powerful tool that can help you improve your sales by listing your products on Google via ads and showcasing them to a wider audience.

However, submitting your products to Google is time-consuming and requires a lot of effort. Not to mention the hassle of updating product information and publishing it on Google after any change. So to avoid all these issues and optimize your Google Shopping campaigns, you can utilize Google shopping apps for your Shopify store.

These apps help you sync your Shopify store products with the Google Shopping feed making it convenient to update any product information and create Google Ads to target potential clients. They also offer statistics to track and analyze sales performance and where revenues can be increased.

We've curated a list of the 7 best Google shopping apps for Shopify based on their ratings, customer reviews, features, UI/UX, and other subjective parameters. Let's get started!

Benefits of Using Google Shopping Apps for Shopify

  • Automated Feed Management: These apps automatically manage your product feed, ensuring your products are always up-to-date.
  • Problem resolver: You can identify the problems with your Google Shopping campaigns and Ads, as well as suggest ways to fix those problems.
  • Easy to Set Up: These Apps are easy to set up and manage. You can list your products quickly and start making sales within a few hours.
  • Data Insights: You get valuable data insights, such as product views, clicks, and conversions. This information can help you make better decisions about your marketing strategy.

Let's Review the 7 Best Shopify Apps for Google Shopping

1. Simprosys Google Shopping Feed

by Simprosys InfoMedia

Simprosys Google Shopping Feed app is one of the best-rated Google shopping apps on the Shopify Appstore. This app lets store owners submit a product feed to Google, Facebook, and Microsoft using API and to affiliate platforms using XML.

The app supports product feed submission for Google Shopping, free listing on Google, FB shop, checkout on FB, Buy on Google, FB dynamic product ads, Instagram Shop, and more. You can effortlessly create and manage Google Ads Performance Max (PMax) & Microsoft Ads Smart Shopping campaigns with its ability to set up conversion tracking and dynamic remarketing tagging.

This allows you to measure how visitors are interacting with your store and campaign performance. You can utilize Google Shopping Feed to link your Shopify store to Google Merchant Center without giving a feed URL or any additional setup.

Key Highlights

  • Robust filtering and bulk editing options make attribute customization easy.
  • Seamlessly integrates with your Shopify store.
  • It uses Google's app API to enable you to update details like Stock status, title, price, description, SKU, pictures, and promotions within 25 mins.
  • Supports Shopify market with multi-currency, multi-language, and TLDs (Top level domains).
  • User-friendly user interface.

Rating: 4.9/5.0

Pricing: Up to 500 Products ($4.99/month), 501 to 1000 Products ($8.99/month). 1001 to 5000 Products ($13.99/month), and 5001 to 10,000 Products ($17.99/month). The app also offers a 21-day free trial.

2. DataFeedWatch 

by Cart.com 

DataFeedWatch is a versatile Google Shopping feed automation app used to  optimize and manage product data feeds. You can effortlessly boost sales using intuitive and fully automated features such as setting automated rules, temporary product exclusions, custom labels, merging product variants, and utilizing RegExp—all within a centralized platform. 

Apart from Google Shopping, DataFeedWatch helps you to manage your products across different platforms such as Facebook, Pinterest, Bing, and Amazon. 

The app is backed by a highly-rated 24/7 support team for guidance, ensuring the process across various channels and marketplaces.

Key highlights: 

  • Automated mapping loads channel requirements for data feeds, meeting the Google Merchant Center specifications.
  • Advanced product rules enable dynamic attribute mapping, category creation, and product exclusion based on parameters. 
  • Add custom labels for quick optimization in Google Shopping by based on variables like seasonality, best sellers, and high ROI.
  • Create A/B testing that modifies feed content by duplicating feeds, and selecting the most effective variations. 
  • Exclude sold-out or low-in-stock products to prevent wasted ad budget with automatic re-inclusion once the product is available. 
  • Review your feed by checking errors, cleaning product attributes, and ensuring real-time updates on Google Merchant Center.

Rating: 4.8/5.0

Pricing: SHOP (64$/mo), MERCHANT (84$/mo),  AGENCY (239$/mo), 15-day free trial is available.

3. Google Shopping Feed XML/CSV

by Improve / Apps Robots

This app comes with numerous functionalities like Google Shopping XML feed delivery, multi-language, multi-currency support, and local ads feed. You can contact their support team to generate feeds in multiple currencies, and multiple languages for multiple countries.

You can also load custom labels, and get a CSV of the XML feed, Google product categories, etc from this app. Get all product variants online by publishing their prices, sizes, colors, pictures, etc. Furthermore, the app only gives support for Google issues, Bing, FB, etc are excluded.

Key Highlights

  • Create a feed for each currency.
  • Support for multiple countries.
  • Add tags to all variants for custom attributes like age, gender, etc.
  • Supports local ad feeds for conventional physical stores.
  • Customer support for problems related to Google.

Rating: 4.1/5.0

Pricing: DEFAULT PLAN ($7/mo)

4. Google Shopping Feed Advanced

by ShoppingFeeder

This app developed by Shopping Feeder can easily connect to your marketing channels and drive your ROI/ROAS with its product data platform. To expand your reach, you can manage and optimize your product data feed and list your products on several channels and marketplaces.

You can integrate your product data with Google Shopping, FB ads, TikTok, Bing Ads, Pinterest, and more to quickly create campaigns. It also lets you map attributes dynamically to create fruitful item titles, descriptions, and variant info like Age, Color, and Gender.

Key Highlights

  • Drive your revenue.
  • Effectively connect with several channels and marketplaces.
  • Streamline product management for individual channels through custom rules.
  • Utilize dynamic discounting, smart feeds, and recommendations.
  • Product data platform to drive your ROI/ROAS.

Rating: 4.8/5.0

Pricing: ONELIMITED ($19.99/mo), STANDARD ($59/99/mo), and PREMIUM ($219/mo). A 14-day free trial is available.

5. Suite For Google Shopping Feed

by CedCommerce

This app lets you manage feeds for several Google programs like Buy on Google, Shopping Ads, free product listings, local inventory ads, and dynamic remarketing. This app also lets you sync products to Google, and manage infinite Google orders.

You can send your eCommerce store products to numerous countries in multiple currencies on Google Merchant. You can track and manage your ads performance to further boost your conversion rates. Other features include automatic order tracking updates to google merchant, and Pmax campaigns to boost traffic.

Key Highlights

  • Custom profiling to filter products and add further attributes.
  • With order sync, this app helps you automatically create Google orders on the store.
  • Pmax campaigns to drive traffic by selecting budgets and target locations.
  • Manage feed for several Google programs.
  • Target multiple countries and sync products to google in real-time.

Rating: 4.9/5.0

Pricing: All Time Free (Free), BRONZE ($4/mo), SILVER ($13/mo), and GOLD ($19/mo). A 21-day free trial is also available.

6. StoreYa: Google Ads & Shopping

by Storeya

StoreYa uses AI to help you scale your Shopify store business. It automates Google ads, Google Shopping, Pmax, display ads, search ads, YouTube ads, and more with its AI tech.

To help you reach your target audience at the right time for the right cost, this app modifies your product feed to comply with the best practices of Google Shopping. Its cross-platform dashboard displays info about your site visitors, orders, revenues, and ROAS in an understandable manner.

Key Highlights

  • Its AI uses suitable advertising methods for your store.
  • Google Ads and FB ads budget is already included in their pricing plans.
  • Drive sales by optimizing your product feed for Google shopping.
  • Adjust your Google ads keywords and optimize them in real-time.
  • User-friendly dashboard.

Rating: 4.3/5.0

Pricing: BASIC ($120/mo), STANDARD ($335/mo), and PRO ($1000/mo).

Note: The advertising budget is included in the plans.

7. Clever: Google Ads & Shopping

by Clever Ads

This app is one of the best Google Shopping apps for Shopify in 2023. Launched back in 2015 and with more than 2300 reviews, this app has cemented its position in this segment of apps. With this, you get conventional Google Ads campaigns, manage and get your shopping feed, and campaigns, and make Pmax campaigns.

It comes with an intuitive dashboard to let you check required metrics and create new campaigns if required. You can also create Microsoft ads and shopping campaigns.

Key Highlights

  • Get traditional search and display Google Ads campaigns.
  • Create and optimize your shopping feed and upload it to the Merchant center.
  • Drive customers, and sales by promoting your products on Google Ads, Shopping, and Pmax campaigns.
  • Support team help is available.
  • Intuitive and user-friendly dashboard.

Rating: 4.5/5.0

Pricing: BASIC (FREE), SILVER ($7.99/mo), GOLD ($15.99/mo), PLATINIUM ($29.99/mo), and a 14-day free trial.

Wrapping Up

Hope this blog aided you in your research to find the best Google shopping apps for Shopify. If you have any queries related to the blog, reach out to us at marketing@logbase.io.

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