January 30, 2023
As an e-commerce business owner, you know how important it is to have a strong online presence. One of the most effective ways to increase visibility and drive sales is through Google Shopping. Google Shopping is a powerful tool that can help you improve your sales by listing your products on Google via ads and showcasing them to a wider audience.
However, submitting your products to Google is time-consuming and requires a lot of effort. Not to mention the hassle of updating product information and publishing it on Google after any change. So to avoid all these issues and optimize your Google Shopping campaigns, you can utilize Google shopping apps for your Shopify store.
These apps help you sync your Shopify store products with the Google Shopping feed making it convenient to update any product information and create Google Ads to target potential clients. They also offer statistics to track and analyze sales performance and where revenues can be increased.
We've curated a list of the 7 best Google shopping apps for Shopify based on their ratings, customer reviews, features, UI/UX, and other subjective parameters. Let's get started!
by Simprosys InfoMedia
Simprosys Google Shopping Feed app is one of the best-rated Google shopping apps on the Shopify Appstore. This app lets store owners submit a product feed to Google, Facebook, and Microsoft using API and to affiliate platforms using XML.
The app supports product feed submission for Google Shopping, free listing on Google, FB shop, checkout on FB, Buy on Google, FB dynamic product ads, Instagram Shop, and more. You can effortlessly create and manage Google Ads Performance Max (PMax) & Microsoft Ads Smart Shopping campaigns with its ability to set up conversion tracking and dynamic remarketing tagging.
This allows you to measure how visitors are interacting with your store and campaign performance. You can utilize Google Shopping Feed to link your Shopify store to Google Merchant Center without giving a feed URL or any additional setup.
Pricing: Up to 500 Products ($4.99/month), 501 to 1000 Products ($8.99/month). 1001 to 5000 Products ($13.99/month), and 5001 to 10,000 Products ($17.99/month). The app also offers a 21-day free trial.
Socialshop by OneCommerce is a powerful app that enables you to list and auto-sync all your store items to Google, FB, and TikTok catalog without any trouble. You can filter items to sync by a condition like syncing all items that contain ‘jeans’ to Merchant Center or all items in some other collection to TikTok or FB.
With its advanced features, you can bulk assign all products to Google and Facebook product categories to make it easier for clients to navigate your store. You can also optimize product images directly in the app itself to meet all the strict Google product image specifications or efficiently run FB and TikTok ads.
Pricing: STARTER (FREE), STANDARD ($9.90/mo), PROFESSIONAL ($29.90/mo), and ADVANCED ($49.90/mo). A 14-day free trial is also available.
by Improve / Apps Robots
This app comes with numerous functionalities like Google Shopping XML feed delivery, multi-language, multi-currency support, and local ads feed. You can contact their support team to generate feeds in multiple currencies, and multiple languages for multiple countries.
You can also load custom labels, and get a CSV of the XML feed, Google product categories, etc from this app. Get all product variants online by publishing their prices, sizes, colors, pictures, etc. Furthermore, the app only gives support for Google issues, Bing, FB, etc are excluded.
Pricing: DEFAULT PLAN ($7/mo)
This app developed by Shopping Feeder can easily connect to your marketing channels and drive your ROI/ROAS with its product data platform. To expand your reach, you can manage and optimize your product data feed and list your products on several channels and marketplaces.
You can integrate your product data with Google Shopping, FB ads, TikTok, Bing Ads, Pinterest, and more to quickly create campaigns. It also lets you map attributes dynamically to create fruitful item titles, descriptions, and variant info like Age, Color, and Gender.
Pricing: ONELIMITED ($19.99/mo), STANDARD ($59/99/mo), and PREMIUM ($219/mo). A 14-day free trial is available.
This app lets you manage feeds for several Google programs like Buy on Google, Shopping Ads, free product listings, local inventory ads, and dynamic remarketing. This app also lets you sync products to Google, and manage infinite Google orders.
You can send your eCommerce store products to numerous countries in multiple currencies on Google Merchant. You can track and manage your ads performance to further boost your conversion rates. Other features include automatic order tracking updates to google merchant, and Pmax campaigns to boost traffic.
Pricing: All Time Free (Free), BRONZE ($4/mo), SILVER ($13/mo), and GOLD ($19/mo). A 21-day free trial is also available.
StoreYa uses AI to help you scale your Shopify store business. It automates Google ads, Google Shopping, Pmax, display ads, search ads, YouTube ads, and more with its AI tech.
To help you reach your target audience at the right time for the right cost, this app modifies your product feed to comply with the best practices of Google Shopping. Its cross-platform dashboard displays info about your site visitors, orders, revenues, and ROAS in an understandable manner.
Pricing: BASIC ($120/mo), STANDARD ($335/mo), and PRO ($1000/mo).
Note: The advertising budget is included in the plans.
by Clever Ads
This app is one of the best Google Shopping apps for Shopify in 2023. Launched back in 2015 and with more than 2300 reviews, this app has cemented its position in this segment of apps. With this, you get conventional Google Ads campaigns, manage and get your shopping feed, and campaigns, and make Pmax campaigns.
It comes with an intuitive dashboard to let you check required metrics and create new campaigns if required. You can also create Microsoft ads and shopping campaigns.
Pricing: BASIC (FREE), SILVER ($7.99/mo), GOLD ($15.99/mo), PLATINIUM ($29.99/mo), and a 14-day free trial.
Hope this blog aided you in your research to find the best Google shopping apps for Shopify. If you have any queries related to the blog, reach out to us at firstname.lastname@example.org.
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