How to Combine Shopify Preorders with Discounts to Increase Sales

As a Shopify expert, I know combining Shopify preorders with a discount is one of the easiest ways to increase sales. While customers love the idea of buying early, they expect something extra—a deal that makes preordering feel worth it. I tried several preorder strategies, and nothing could beat the results I got from Dibs for preorder discounts.

With Dibs, you need not pay for another app to offer discounts. You can offer both preorders and discounts all in one place for free. Read along to know how to combine Shopify preorders with discounts and get familiar with other preorder discount strategies to increase your sales and AOV. 

Why offer discounts with Shopify preorders? 

Let’s be honest, we all love a good discount. Every time I shop online, I always make it a habit to look for discount codes. People even use search engines to extract these codes and offers. When it comes to preorders, rather than discount codes, direct discounts work better. It helps grab the customers’ attention and creates the urgency to grab it for such a low price.

Moreover, offering discounts will increase your conversion rate by 25-35% and help reduce cart abandonment. 

With preorders, customers always need that extra push to pay for something that’s not even ready yet. Such limited deals and discounts add value to the product and give customers the nudge to make the purchase without hesitation or second thoughts. 

How to set discounts with Shopify preorder using an app

Setting up preorders on Shopify with an added discount takes hardly a minute with apps like Dibs - Preorder Now & Backorder. I have personally tried it, and I can’t stop recommending it to Shopify store owners. Follow the steps given below to set up your preorder on Shopify with discounts. 

Step 1: Install the app

Install the Dibs app on your Shopify store. Open the app and click on Get started.

Step 2: Basic setup 

Name your preorder plan and choose Preorder under the plan category. 

Step 3: Select products

Next, choose the products or variants for preorders.

Step 4: Set availability and limits

Enable the availability schedule to schedule your preorder with a start and end date. Following that, you can also set a preorder quantity limit.

Step 5: Shipping and payment

Choose the shipping schedule that best suits your delivery timeline and enable the payment options. For best results, offer both full and partial payment.  

Step 6: Set preorder discount

Under each payment type, click on the ‘Set payment discount’ check box. 

You can offer either a fixed discount amount or a percentage of the total product value.

Enter the values and press Create. 

Note: After creating your first preorder with a discount, storefront customization, including the label text, badge, and preorder plan, can be done. 

Shopify preorder discount strategies to increase sales

Combining Shopify preorders with a discount in itself can do wonders for your business. The way you present the discounts will produce better results for your store. Here are some preorder discount strategies worth exploring. 

Offer an early bird discount

While offering preorder discounts on Shopify, you can offer special extra discounts for customers who place their orders within the first few days. Following that, you can gradually reduce the discount percentage. 

Say, the first 20 orders will get a flat 20% off, and once the threshold is reached, reduce your discount value to 10%. 

You can even offer the discount as a special preorder launch offer.

Ensure you mention the early bird discount on the product page and your social media pages to get customers’ attention.  

Combine the preorder discount with free gift

Along with the preorder discount, you can also grab your customer’s attention with a free gift. 

Say you run a preorder campaign for customized jewellery. Apart from the discount, you can add a trinket box as a free gift. 

This will encourage your customers to complete the purchase. 

You can either simply mention that a free gift is part of the preorder or use a gift with purchase app like I did to attract your customers. 

I used the Dealeasy app to add free gift to my preorder. I liked how the gift was visible to my customers right on the product page. 

Set a special discount with flexible payment

With Dibs, you can offer different discounts for different payment options. 

If your intent is to make customers pay in full, offer an extra discount for full payment and a reduced discount for partial payment. 

Say, a 10% discount for full payment and 5% discount for partial payment. 

You can do it the other way around if you want customers to go with a partial payment.

Best apps to offer Shopify preorder discounts

If done right, combining preorders with discounts is one of the best Shopify preorder strategies to sell more. Here is a list of the best Shopify preorder apps for you to choose from. 

1. Dibs Preorders Now & Backorder

Dibs Preorders Now & Backorder offers advanced preorder and backorder features for free. Using this app, you can offer both full and partial payment, along with discounts. Unlike most preorder apps, Dibs allows you to set different discounts for different payment options. 

Moreover, you get to limit your preorder quantity, schedule your preorders, and customize the widgets to best suit your store's aesthetics. 

2. Vicify Preorder and Presale

Vicify Preorder and Presale is yet another free app to offer preorder discounts. With Vicify, you can offer a standard preorder discount that applies to all payment options. It also allows you to choose a custom preorder mode and set custom preorder limits for In-Stock mode. 

3. Preorder Globo Back in Stock

Preorder Globo Back in Stock offers preorder discounts for their paid plans starting at $9.90/month. Along with that, you also get access to flexible payment options. Using the countdown timer, you can create hype for your coming soon products. 

4. Essent Preorder Back in Stock

Essent Preorder Back in Stock is available for free in the Shopify app store. Using Essent, you can offer discounts for both full and partial payments, but only one payment option can be set for preorders. The app stands out because it combines both preorder and back in stock features for the same product.  

Wrapping up!

Combining Shopify preorders with a discount will increase your preorder sales and boost your AOV. By following the strategies and steps mentioned above, you can turn your preorder sale into a success story in no time! 

Frequently asked questions

1. Can I offer discounts on preorders in Shopify?

Yes. You can offer discounts on preorders in Shopify using third-party apps. The easiest way to do that is using a preorder app like Dibs Preorders Now & Backorder. 

Using this, you can offer different discounts for different payment options. It also lets you set flexible preorder discounts. It can be percentage-based or a fixed amount.

2. Do preorder discounts help increase conversions?

Yes. Offering preorder discounts gives customers a reason to buy preorder products even when the product is not ready. With a simple 10-20% discount, you can increase your conversion rate without affecting your profit margin. 

You can use apps such as Dibs Preorders & Backorder to get higher preorder conversion rates because shoppers feel they’re getting exclusive, time-limited deals.

3. What is the best Shopify preorder app to offer discounts? 

There are several preorder apps on Shopify that comes with the discount feature. One of the best Shopify preorder apps among those is the Dibs Preorders Now & Backorder app. 

It is completely free and comes with unique preorder and backorder features that helps run successful campaigns on Shopify. They have a dedicated support team to help set up and assist you throughout the process.