7 Best Apps to Sell Services on Shopify

Selling services on Shopify is not as straightforward as selling products. By default, Shopify doesn’t support any calendar booking or appointment booking widget.

That’s where adding an appointment booking app comes in.

With the right booking app, you can turn any Shopify product into a bookable service with calendar, automated reminders, flexible payments and staff availability.

In this article, I have personally installed and tested 7 of the most popular service-booking apps on Shopify. I’ll walk you through their strengths, limitations, pricing, and ideal use cases so you can confidently choose the best app for your business.

Whether you run a consultancy, salon, rental business, coaching service, or virtual classes, this guide will help you find the right booking solution.

7 Best Apps to Sell Services on Shopify

The following apps are the best to sell services on your Shopify store.

• BookX – Appointment Booking App
• Booking App Schedule Cowlendar
• Appointment Booking App ointo
• Meety: Appointment Booking App
• Easy Appointment Booking App
• Appointment Booking App Apntly
• Tipo Appointment Booking

Comparison Table - Best Apps to Sell Services on Shopify

1. BookX – Appointment Booking App

Best for

Scaling businesses, rentas, hotel reservation, standalone services without products, one-on-one appointments, multi-session bookings, multi-day rentals, multi-staff services, and complex scheduling needs.

Why you should consider

BookX is one of the most flexible and feature-rich appointment booking apps on Shopify. It’s built for merchants who want full control over how services are sold, scheduled, and managed.

Key capabilities

Quick onboarding: After installing BookX, I was able to publish my service in under two minutes. The onboarding presets help you set up and go live quickly.

Flexible scheduling options: Create minute-based, hourly, full-day, or multi-day slots. You can configure breaks, buffer time, minimum booking notice, and control how far in advance customers can book.

Sell service without product: Offer standalone services without linking them to a Shopify product and place the Book Now button anywhere on your store.

Flexible payment methods: Choose how customers pay by offering full payment, partial payments, pay-later option, or even collect refundable deposits.

Collect customer information: Add custom fields such as text boxes, checkboxes, radio buttons, or dropdowns to capture customer preferences and details

Calendar integrations: Two-way Google Calendar sync ensures bookings stay perfectly aligned with your team’s availability. Each team member can have a dedicated calendar, helping prevent conflicts and double bookings automatically.

Multi-location and team members (no extra cost): Manage multiple locations and team members at no additional cost. You can also configure schedules based on location, team members, or both combined.

What to keep in mind

BookX offers a wide range of features and settings, which may feel overwhelming for first-time users. However, the customer support team is responsive and helpful in guiding you through setup based on your needs.

The verdict

BookX is one of the most complete solutions for selling services on Shopify. It goes beyond basic appointment booking and helps you build a service experience that feels native to Shopify. If your goal is to turn Shopify into a full-fledged service-selling platform, BookX is a strong long-term choice.

2. Booking App Schedule Cowlendar

Best for

Virtual services and simple minute-based or hour-based services.

Why you should consider

Cowlendar is built for merchants who want to sell simple services with a clean and customizable booking widget.

Key capabilities

Convert a product into a service: Turn a Shopify product into a bookable service. This works well when each service maps directly to a single product.

Customize the booking widget: Customize the widget title, description, and CTA button text to clearly communicate what the service includes.

Set meeting locations:Offer in-person meetings, custom addresses, Google Meet, or other virtual options.

Fixed duration services on free plan: The free plan supports preset durations like 30, 60, 90, or 120 minutes. Custom durations require a paid plan.

What to keep in mind

Many features are locked behind higher-priced plans. The Ultra plan allows only up to six team members, and each additional team member costs $8 per month.

My verdict

Cowlendar is suitable for basic services and simple use cases. However, many essential features are locked behind expensive plans compared to other apps on this list.

3. Appointment Booking App ointo

Best for

Sell products within a service (requires Upsell add-ons & Advanced plan)  

Why you should consider

Appointo is a beginner-friendly booking app focused on simplicity and fast onboarding. It is ideal for merchants who want a straightforward booking experience without complex scheduling rules.

Key capabilities

Simple setup experience: The onboarding flow is intuitive, allowing you to launch your first service quickly.

Add multiple products to a service: Combine multiple Shopify products into a single service offering.

Upsell products with services: Upsell additional products during checkout. This feature is available as an add-on and requires the Advanced plan ($39/month).

Surge price: Increase or decrease prices for specific days or time slots based on demand.

What to keep in mind

Each additional staff member costs $10 per month. Removing Appointo branding requires an additional $15 per month, which can increase costs quickly.

My verdict:

Appointo is a good option for solo service providers or small teams. For businesses with multiple staff members, it can become expensive compared to other apps on this list.

4. Meety: Appointment Booking App

Best for

Any service that requires issuing digital tickets.

Why you should consider

Meety stands out as a booking app designed specifically for ticket-based services.

Key capabilities

Issue digital tickets:Meety sends digital tickets to customers after booking, making it ideal for events or access-based services.

Manage multiple team members: Add and manage multiple team members without additional charges.

Staff-based availability on free plan: Availability is controlled by staff schedules on the free plan. Service-based availability requires a paid plan.

Booking limits via add-on: Limiting the number of bookings per slot requires purchasing a separate add-on.

What to keep in mind

The digital ticket feature is only available on the Enterprise plan, which costs $47 per month.

My verdict

Apart from digital ticketing, most features offered by Meety are available in other apps on this list at a lower price.

5. Easy Appointment Booking App

Best for

Minute-based or hour-based services, full-day services, and packaged services (multiple services bundled into one).

Why you should consider

If you offer multiple services and want to bundle them into a single prepaid package, Easy Appointment Booking App is a strong option to consider. It works well for businesses that sell service packages instead of individual appointments.

Key capabilities

Regular or full-day schedules: Create minute-based, hourly, or full-day time slots for your services.

Package multiple services into one: Combine multiple services into a single package and allow customers to book them together as prepaid bundles.

Upsell products: Show relevant products to customers while they book a service to increase your average order value.

Waitlist: Collect customer interest and automatically notify customers on the waitlist when new slots become available.

What to keep in mind

Lack of multi-day booking options. All the key features of Easy Appointment are locked to their Pro Plus (top plan) which costs $39 per month. 

My verdict

Easy Appointment Booking app is ideal for regular (minutes or hour-based services) and full-day appointments. If your service demands a multi-day schedule, this app might not fit your needs.

6. Appointment Booking App Apntly

Best for

Basic calendar booking widgets for Shopify products.

Why you should consider

If you only need a simple calendar booking widget to let customers book your services, Apntly is a budget-friendly option worth considering.

Key capabilities

Team or service-based availability: Set service availability based on the working hours of team members or overall business operating hours.

Slot duration: Apntly supports only minute-based slots. Full-day and multi-day bookings are not supported.

Multiple team members: Add unlimited team members by subscribing to the Starter plan.

Group appointment: Enable group bookings so multiple customers can book the same time slot.

What to keep in mind

Apntly does not support full-day or multi-day bookings, which may limit certain business models. The user interface is also less intuitive compared to other apps on this list.

My verdict

Apntly is one of the most affordable booking apps available. While it covers basic scheduling needs, it lacks advanced features required for more complex use cases.

Which app should you choose?

Choosing the right app to sell your service depends entirely on how your business operates and how complex your scheduling needs are.

• Choose BookX if you want the most flexible and scalable solution for selling services on Shopify. It’s ideal for businesses with multiple staff, locations, service types, or complex booking rules.
• Choose Cowlendar if you offer simple virtual services and want a clean booking widget with minimal setup.
• Choose Appointo if upselling products alongside services is a priority, and you’re comfortable upgrading to higher plans.
• Choose Meety if your service requires issuing digital tickets for events or access-based bookings.
• Choose Easy Appointment Booking App if you sell bundled or packaged services and don’t need multi-day bookings.
• Choose Apntly if you need a basic and affordable booking widget for simple services.
• Choose Tipo if you want to offer free services or allow bookings without creating Shopify orders.

If you want to future-proof your service business, start with BookX. Switching booking apps later can be time-consuming, and BookX gives you the flexibility to scale without limitations.

8 Tips to choose the right app to sell service on Shopify

I’ve tested multiple service booking apps on my own Shopify store, and these are the most important factors you should consider before choosing the right one for your business.

1. Quick onboarding

If you want to get your service live without dealing with complex setups or confusing settings, choose an app that offers quick onboarding. The right app should let you publish your service and start accepting bookings within minutes.

2. Automated reminders

No-shows can be costly for any service-based business. An app that sends automated reminders via email or SMS can significantly reduce missed appointments and help you manage your schedule more efficiently.

3. Calendar customization

Your booking calendar should feel like a natural part of your store. Look for an app that allows you to customize the booking widget so it matches your store’s theme and branding, instead of looking out of place.

4. Payment flexibility

Make sure the app gives you flexibility in how you collect payments. Whether you want to accept full payments, partial deposits, or allow customers to pay later, flexible payment options help you run your business your way.

5. Staff management

If you work with multiple staff members, choose an app that offers individual calendars for each staff member. This makes it easier to manage availability, avoid double bookings, and run your operations smoothly.

6. Custom questions

If you want to learn more about your customers before the appointment, the ability to add custom questions is essential. This helps you collect preferences, requirements, or any other important details during bookings.

7. Free trial

Always choose an app that offers a free trial. This allows you to test whether the app fits your business needs before committing to a paid plan.

8. Customer support

Reliable customer support is critical. An app with responsive, preferably 24/7 support can save you from long delays and prevent issues that could impact your bookings and revenue.

Frequently Asked Questions

1. Can I use Shopify for a service business?

Yes, Shopify can be used to run a wide range of service-based businesses such as rentals, consultancies, beauty salons, fitness training, repair services, coaching, and virtual classes. While Shopify is primarily built for products, you can easily adapt it for services by using a booking or appointment app to manage schedules, availability, and customer bookings.

2. Is Shopify good to sell services?

Yes, Shopify is a solid platform for selling services when paired with a dedicated calendar booking app like BookX. With the right app, you can let customers choose dates and time slots, accept payments, send booking confirmations, and manage appointments, all directly from your Shopify store.

3. How to sell digital products on Shopify for free?

You can sell digital services on Shopify for free by using an appointment booking app that offers a free plan or trial. This allows you to create service listings, accept bookings, and manage appointments without upfront costs, making it ideal for virtual consultations, online coaching, or digital classes.

4. Can I use Shopify to sell a service without any products?

Yes, you can sell services on Shopify without creating traditional products. However, to enable customers to book your services, you’ll need an appointment booking app. These apps handle scheduling, availability, and bookings, allowing you to offer services without relying on physical or digital products.