February 7, 2022
In today’s competitive eCommerce environment, attracting customers and convincing them to purchase from your eCommerce store is a challenging task. With millions of online stores out there in the market and cases of tricksters duping people on the verge, customers tend to have trust issues with them. If anyhow you managed to get some customers, you don’t know how they are perceiving your products. This is exactly where social proof apps come into the picture.
Social proof is a psychological and social phenomenon used to reassure customers that others have purchased the product or service and found value in it. People are highly likely to buy a product or service which others are already purchasing (bandwagon effect). With social proof apps, you can increase your conversions by showing how popular your Shopify store is and how satisfied your other customers are.
In this digital era, almost every eCommerce platform uses social proof to boost conversions on a routine basis. According to Dr. Robert Cialdini, Master of Persuasion and Influence. He states that:
“95% of people are imitators and only 5% are initiators…people are persuaded more by the actions of others than by any proof we can offer.”
The Red Website design crew shared 25 ways to use social proof on E-commerce stores. Some of the ways that will go into the list:
These statistics are developed after thorough market research, and they will help you better understand consumer psychology.
So without any further ado, start our list of 9 premier social proof Shopify apps in 2022.
Fomo is currently one of the best social proof apps on Shopify. The app displays product reviews, recent orders, visitor counts, and multiple other important consumer behaviors on your Shopify store. Fomo offers a simple-to-use editor with themes that convert, and the bonus point is you don’t need to know to code. Integrating other apps is also effortless. You can easily integrate this social proof app with Instagram and boost your sales.
You can also display how much live traffic is on your Shopify store. Talking about some cool features, you can display relevant notifications to every customer with location detection, shoppers can add items directly to the cart from a notification. This app also allows you to display messages like “101 customers bought this product in the past few hours”.
Price: Plans start from a free version, going up to $79/month.
ProveSource is another social proof app for Shopify stores, which creates urgency and builds trust through sales pop notifications that showcase recently placed orders and in-demand products. Want to increase your conversions, turn your Shopify store into a busy-looking place that directly attacks visitors to place orders and turn into customers.
You can easily create 5-start popup reviews to display actual positive feedback from customers to call for add to cart and checkout action. Sales popups are optimized for mobile gadgets to be displayed on top or bottom. The app supports 22+ languages, so you can effortlessly use your social proof tactics.
Price: Plans start from Free to $54/month.
Sales Pop is another best social proof app for your Shopify store. The sales pop social proof app helps you increase sales and conversions by creating trust and urgency. This app creates urgency by letting your visitors know that your products are in demand, thus building FOMO. Make your store design user-friendly and natural-looking by displaying subtle popup notifications and driving more customers.
Geolocation enables the customers to know that your products are available in their area. The app offers in-depth analysis through its dashboard, where you can insights about clicks, recent pop events, views, and even more. This social proof app offers a free Shopify plan also.
Price: Plans start from Free, going up to $199/month.
The Nudgify social proof app allows you to add it to your Shopify store without going anywhere. With its simplistic yet modern design interface, billing is very seamless and easy to manage, and you can do it without any setup required. Similar to other social proof apps, you can display your most recent activities like page views, sales, on literally any page.
The app also lets you show when stock is running low when a sale is ending, and the amount which a customer needs to spend to qualify for free local delivery. This is a native Shopify app, which means Nudgify can automatically identify which website pages are product pages, basket pages, and collection pages.
Price: Plans start from Free, going all the way up to Business ($89/month).
Increase your sales and conversions with tools like Promotion, Email pop-up, Promotion bar, Recent sales pop, etc. Build trust by showing yourself as an authentic brand by using social proof with sales pop. Create artificial scarcity, elevate FOMO, compel buying actions by displaying high demand and scarcity of products. You can also reduce cart abandonment by using a countdown timer.
Unlimited active campaigns for each plan and do not restrict any apps in every plan, use all apps you need.
Price: Top plan start from $39/month. The social proof app also offers a free Shopify plan.
This social proof Shopify app by Nextsale comes with some powerful capabilities that can help you to increase your store conversions. You can easily add product reviews as notifications to convince customers to buy more. Show catchy discount pop-ups, email pop-ups, and top bars to increase conversion.
You can also create a sense of urgency among your visitors with scarcity tools. Also, add activity counters or timers like item views or live visitors.
Price: Paid plans start from $19/month and the top plan starts from $79/month.
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by Pixel Union
Increase trust and boost customer trust by displaying real social proof from real people, thus encouraging people to perform the same buying actions as others. Build a busy atmosphere by replicating the vibe of a conventional store. Show your customers subtle, beautiful popups for recent store purchases.
Retarget your visitors who have already seen a product by displaying them recent sales notifications. Collect valuable insights with UTM tracking about the triumph of your notifications with a large variety of other analytics about your consumers. Integrate Google Analytics to see get more detailed insights on the performance of each notification and which customers are giving the best response.
Price: Only one plan is available, starting from $6.99/month.
Create curated social proof using customer images to boost conversion and sales. Encourage your customers to become a part of your story. Integrate this social proof app with Instagram to offer curated posts, tags, hashtags, mentions, and site uploads. Tailored galleries to blend with the look and feel of your Shopify store.
Get daily notifications on new Instagram and website uploads, so you can easily moderate them. Analytics display which posts are having engagements and conversions. Expand your reach by using Twitter, Pinterest, and Facebook share buttons, allowing your customers to share and collect their favorite pictures.
Price: Paid plans start from $15/month, going up to $50/month.
by Webrex Studio
Show unlimited social proof notifications on the latest sales popups, product sold & visitor counter to increase urgency & conversions. Compelling top bars and email pop-ups that will convert visitors into customers. Collect leads with a cool and big modal.
Display coupon notification and bar to inform your consumers that you’re running a live sale. Show a little informative image widget for a call to action. Showcase a subtle widget with all your relevant links. Allow others to share your content on social media and drive more traffic.
Price: This app is Free.
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Social Proof App doesn’t just enhance your conversion rates, it also helps your brand to get emotionally attached to the visitors, thus turning them into leads. It is the simplest and most common way to establish trust, credibility and diminish customer anxiety. Almost every single brand in the world, digital or conventional, uses social proof in some or the other way. If you aren’t sure about using paid apps, you can use free social proof apps for the Shopify store.
Do you know, 85% of customers believe that online reviews older than 3 months are not relevant. So it becomes important to make sure your reviews are updated regularly, or at least once every month. You can also use social proof with endorsements. One last critical thing, pay attention while using social proof. Negative product/service reviews can damage your credibility, brand image.
Apart from using just Social proof, you should also use Upsell and Cross-sell apps to boost your conversions and profits.
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